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KamaSutra is the official grooming partner for Delhi Daredevils
MUMBAI: – JK Ansell, a 50:50 joint venture between the Raymond Group & Ansell Ltd, has announced their association with the IPL team Delhi Daredevils.
KamaSutra Deos is the associate sponsor of Delhi Daredevils. As a part of this association, KS Deos has won the rights of being the Official Grooming Partner for Delhi Daredevils Team.
The KS Deos logo will be present on the trousers of all the cricket superstars of Delhi Daredevils and this partnership will entail a series of marketing activations and advertising campaigns. KS Deos will also have a significant presence within the stadium during Delhi Daredevils matches in the form of exclusive fragrance stalls.
Delhi Daredevils will play all home games at Feroz Shah Kotla stadium in New Delhi that is set to feature a host of household names including the classy batsman Kevin Pieterson, Murali Vijay, Ross Taylor, Manoj Tiwary, Dinesh Karthik, JP Duminy, Saurabh Tiwary, fast and feisty Mohammed Shami, Jaydev Unadkat and Wayne Parnell.
JK Ansell director, business head Ranju Kumar Mohan said, “We are delighted to associate us with Delhi Daredevils. With a new and dynamic team this year, we are confident that this team will achieve great milestones in the forthcoming edition of the Indian Premier League. Being the most watched sporting event in the country, IPL serves a great platform to reach out to our customers who are cricket enthusiasts.”
GMR Sports CEO Hemant Dua said, “We have a new team and a new look and surely as a grooming partner, KS Deos shares the same indomitable spirit as the Delhi Daredevils. We look forward to some great associations in the coming time and are delighted to have the brand on board.”
JK Ansell national marketing head Ajay Rawal said, “KS Deos is a range of exciting Deo Sprays that symbolise power, potency and an indomitable spirit to succeed, thus making its mark in a very competitive market. This association has been initiated keeping in mind the synergy between brand values of KamaSutra and those of Delhi Daredevils whose ideology is to excite cricketing world and inspire its supporters to dare to succeed.”