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Jyotsna Viriyala elevated as business head of Star Utsav

MUMBAI: Star India has elevated its vice president Jyotsna Viriyala to the position of business head of Star Utsav.

Pratik Seal, former marketing head of Life OK and more recently business head of Star Utsav, had quit the organisation.

Viriyala is the second business head the channel has seen since its launch in 2004. She will report to Star India general manager Gaurav Banerjee.

She has over 15 years of work experience spanning advertising, marketing and broadcast in the areas of media planning and buying, research, marketing, business strategy, operations and general management.

Star Utsav is a free-to-air television channel that currently telecasts re-runs of shows from Star Plus and Life OK. The channel is available in the Indian subcontinent, USA, Canada, Indonesia, Japan, Fiji, Malaysia and Philippines.