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‘Jhalak’, ‘Kapil’ bring Colors back to No. 3
MUMBAI: Hindi general entertainment channel (GEC) Colors reclaimed its third slot on the GEC leader board after a hiatus of two weeks.
Colors’ two major non-fiction properties, ‘Jhalak Dikhhla Jaa’ and ‘Comedy Nights with Kapil’, garnered an average viewership of 5.6 million each, thus propelling the channel up from its previous position in the week ended 14 June.
As per TAM data for the Hindi-speaking markets (sourced from subscribers), Colors bounced back to number three with 366 million, up from 350 million. It displaced Life OK, which is back at number four with 319 million, down from 371 million. Colors also reduced the gap with the number two channel Zee TV, which recorded 376 million, down from 383 million.
In Week 23, Colors hosted the grand premiere of its dance reality show ‘Jhalak Dikhhla Jaa’ which fetched it an average viewership of 5.3 million. However, it could not create much of an impact in bringing the channel to number three as its top-rated non-fiction property ‘Comedy Nights with Kapil’ was aired only on Sunday, thus lowering the average viewership.
The channel, which has of late not seen any fiction show in the top 10 fiction shows list, is now rejigging its programming to include three new shows. For starters, it is shifting its 10 pm show ‘Uttaran’ to 10:30 pm which dropped to 2.8 million this week from 3.4 in the previous week. It will fill in the slot with a new love story ‘Meri Aashiqui Tum Se Hi’ from Ekta Kapoor’s Balaji Telefilms.
Besides, it will also launch ‘Shastri Sisters’, which will tell the story of four sisters living in Kanpur. The third show on the anvil is Anupam Kher’s much-awaited talk show ‘Kuch Bhi Ho Sakta Hai’.
The overall viewership of the Hindi GECs saw a drop of 58 million gross television viewership in millions (GVMs) to 2,402 GVMs, from 2,460 GVMs in the previous week. The overall TV viewership too fell by 160 million GVMs to 6,765 million from 6,925 million in the trailing week.
The airing of the opening ceremony of the 2014 Fifa World Cup on 12 June on sports channel Sony Six garnered a viewership of 1.7 million.
The GEC saga
Even though the overall viewership of Hindi GECs saw a fall, Star Plus continued to stay strong at the top with 626 million GVMs, despite a 21 million loss from the previous week. Its total channel share also witnessed a marginal drop from 27.6 per cent to 27.3 per cent.
The channel launched a new show ‘Ek Ladki Suhani Si’ in its 6:30 pm slot, replacing ‘Ek Ghar Banaunga’. The show opened with an average viewership of 2.3 million. It also aired the ‘Videocon IIFA Weekend- Florida Magic’ which garnered an average viewership of 3 million GVMs.
Zee TV maintained its second position, with a fall of seven million GVMs.
Only SAB and Colors gained in viewership in Week 24, as the other GECs witnessed marginal to steep fall in their numbers.
The third and fourth positions saw a change again with Life OK falling by 52 million and Colors gaining by 16 million to swap places. Sony Entertainment Television (SET) lost 13 million GVMs to record 300 million, down from 313 million.
SAB gained 26 million to register 287 million, up from 261 million in the trailing week. The channel also launched its new comedy show ‘Badi Dooor Se Aaye Hai’ in the 9:30 pm slot, which garnered an average viewership of 3.1 million. The show replaced ‘Jeannie Aur Juju’ in the slot.
Top 10 fiction shows
Much like the trailing week, Star Plus had seven of its shows in the top 10 list, including ‘Diya Aur Baati Hum’, ‘Saathiya Saath Nibhana’, ‘Yeh Hai Mohabbatein’, ‘Yeh Rishta’, ‘Mahabharata’, ‘Veera’ and ‘Pyaar Ka Dard’. Zee TV had two shows ‘Jodha Akbar’ and ‘Do Dil Bandhe’, while SAB had ‘Tarak Mehta…’ in the list. No shows from Life OK, Colors or SET made it to the list.
‘Diya Aur Baati Hum’ continued to remain the leader with an average viewership of 9.4 million, a marginal drop from 9.6 in the trailing week. Zee TV’s ‘Jodha Akbar’ too stayed put at number two with 7.7 million in spite of a dip from 7.9 million. ‘Saathiya Saath…’ was at the third spot with 6.9 million, dropping from 7.7 million in the previous week.
‘Mahabharat’ jumped to the fourth spot this week with 6.5 million, up from 6 million in the previous week. ‘Yeh Rishta’ followed next with 6.3 million, a slight drop from 6.4 million while ‘Ye Hai Mohabbatein’ also garnered 6.3 million, falling from 6.6 million.
SAB’s ‘Taarak Mehta…’ got an average viewership of 6.2 million, up from 5.9 in the trailing week. Star Plus’ ‘Veera’ garnered 5.5 million, down from 5.8 million, while ‘Pyaar ka Dard…’ remained constant with 5.3 million as was Zee TV’s ‘Do Dil…’ with 4.3 million.
Top non-fiction/ weekend programmes
Colors’ ‘Jhalak Dikhhla Jaa’ and ‘Comedy Nights with Kapil’ tied at the top with an average viewership of 5.6 million. Its other non-fiction show ‘Mission Sapne’ clocked 2.8 million, up from 1.5 million.
Next on the list was SET’s ‘CID’ which garnered 3.4 million, a drop from 3.7 million previously. This was followed by ‘Crime Patrol’ and ‘Entertainment Ke Liye Kuch Bhi Karega’ which tied with 2.2 million GVMs, both down from 2.4 million in the trailing week. ‘Adaalat’ rose to 1.4 million from 1.2 million, while ‘Encounter’ clocked in 1.2 million, a slight dip from 1.3 million.
Zee TV’s ‘DID Lil Masters 3’ averaged at 3.1 million, a slight fall from 3.2 million. ‘Fear Files’ saw a slight growth to 1.7 million from 1.6 million, and ‘Gangs of Haseepur’ too rose to 1.4 million from 1.1 million. ‘Buddha’ remained constant with 0.7 million.