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ISL unveils official logo and tagline  

MUMBAI: Indian Super League (ISL), promoted by IMG Reliance and Star India, has unveiled its official emblem with great fanfare here today at an event attended by the eight team owners. The league’s official tagline is “Let’s football”.

ISL-logo-blueThe official ISL logo, a red outline of a football, symbolises the dynamism and fast pace of the game. This is reinforced by the use of the colour red, which exudes energy and passion, ISL said in a statement.

As a show of strength behind the ISL, Football Sports Development chairperson Nita Ambani led the eight team owners to a pledge—committing to the league’s vision in bring a footballing revolution across the country.

Joining her on stage were Sachin Tendulkar (Kerala Blaster FC), Ranbir Kapoor (Team Mumbai), Abhishek Bachchan (Team Chennai), Samir Manchanda (Delhi Dynamos), John Abraham (North East United), Kapil Wadhawan (FC Pune City), Varun Dhawan (FC Goa) and Utsav Parekh (Atletico de Kolkata), along with Star India COO Sanjay Gupta and AIFF president Praful Patel.

‘Let’s football’, the league’s official line, is an apt fit to its ambition in connecting with today’s youth and creating interest in millions to play the sport professionally. The emblem with hexagons forming a football symbolises collaboration of passion, energy and enthusiasm among its stakeholders. Colours chosen to represent the league convey the values and emotions, with red signifying the energy, passion and action, while blue exudes confidence, trust and responsibility—both seamlessly combining to represent the league’s values.

Speaking on the occasion, Nita Ambani said, “It’s a momentous day for us as we set ourselves in building a grand coalition among all stakeholders to develop football in the country and take it to its deserving space in the Indian sports. ISL hopes to act as a foundation in creating an eco-system to nurture talent and make our own national football heroes, through its ambitious grassroots-development programme. It’s a beginning of a long journey and today we have taken baby steps. I am happy to have the equally enthusiastic league partners’ commitment to the league’s vision.”

Star India COO Sanjay Gupta said, “Football is much more than a sport. It is an international phenomenon. And yet, India as a country has not joined this global community. Which is why, today marks a historic turning point for the future of football in this country. With the launch of the Hero Indian Super League we take our first steps to join the world community. This I believe is the birth of a footballing nation.

“We plan to attract and nurture the best of Indian talent to play with marquee players selected from 20 countries, spanning five continents. What you will experience is a world-class spectacle—in stadia, on television, on your mobile screen and across all digital devices,” Gupta added.

IMG VP of football Andy Knee said, “We are delighted to mark the official launch of the Hero Indian Super League. The potential for football in India is truly immense, and the ambition for the league is to spark a revolution for the game in this great country—to encourage tens, even hundreds of millions of Indians to start playing, following and watching the sport.”

“Certainly, the world of football has started to take notice. Since the league first became known, IMG has received expressions of interest and support from players, managers and administrators at the highest levels. The global game wants India as a major footballing power.”

Scheduled to kick off on 12 October, the ISL will see some of the greatest players in action from the world of football including footballing greats like David Trezeguet, Luis Garcia, Joan Capdevilla and Freddy Ljundberg.