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ISL reaches 170 mn viewers in first week on Star

MUMBAI: Opening a new chapter for Indian football, the Indian Super League (ISL) reached 170 million viewers in its opening week and 75 million viewers on Day 1, according to TAM data shared by official broadcaster Star India.

These are aggregated reach numbers across eight channels—Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada).

ISL-logo-blueThe league was well received not only on television, but also online on starsports.com. The website recorded 800,000 visits each for the first two days of the tournament which is 80 per cent of the average IPL viewership on starsports.com. The number of visitors to the site continued to grow as the league gained momentum and recorded 5 million visits over the opening week.

The ISL had 2.5 billion potential impressions on digital so far. Within 24 hours of the grand kick-off, the league dominated Twitter trends in India with a perfect score of 10 out 10 topics on the web and 15 out of 17 topics on mobile as the country revelled in the birth of a footballing nation. On Facebook, the league trended at number 1 in India with #IndianSuperLeague.

Football Sports Development founding chairperson Nita Ambani said, “I am absolutely delighted by the response the Hero Indian Super League has received so far. Right from the outset, the Hero Indian Super League has been geared towards one overarching objective—to develop football across the country in a systematic and holistic manner. The enthusiasm with which the Hero Indian Super league has been greeted, gives us the perfect platform from which to drive grassroots development of football in India.”

Star India CEO Uday Shankar said, “The early success of the Hero Indian Super League has been phenomenal as millions of fans have thronged to watch the action—on television, on digital and in-stadia. This is a historic moment in the era of sports in India as fans embrace the global game and see a quality of football never witnessed before being played in India. This is the first step in a long journey of making India a footballing nation and providing the platform for future champions to emerge. The endeavour has been to create a world-class tournament to global production standards with the ubiquitous reach and platform of the Star network. We thank our fans for their belief and will redouble our efforts to make this a truly spectacular tournament!”

ISL is being beamed across a global audience, expanding the reach of the new football league across 5 continents and in 23 languages.

The ISL features eight franchises and will have 61 matches over 70 days. The top four franchises will contest the semi-finals and the victorious semi-finalists will meet in the grand finale on 20 December.