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IPL media rights cycle could be 5 and not 10 years
MUMBAI: The next cycle of Indian Premier League (IPL) media rights could be for a period of five and not 10 years.
The Board of Control for Cricket in India (BCCI) had earlier floated a tender on 19 September 2016 that stipulated the TV broadcast rights for a period of 10 years while the digital rights would be for five years. But this was not opened and could not conclude because of the long-standing legal battle in the Supreme Court involving the old guard.
The BCCI, now run by CEO Rahul Johri and backed by the Supreme Court-appointed Committee of Administrators (CoA), has decided to float a new tender for the IPL media rights after the 10th edition of the tournament gets over.
The new ‘Invitation To Tender (ITT)’, to be brought out immediately after the IPL 2017 final, will now be for a collective period of just five years for broadcast and digital both, the Times of India reported.
“The ITT will be brought out soon after May 21, 2017 and bids will be opened after 45 days,” TOI quoted a source as saying.
The move is expected to maximise revenues for the BCCI in the short term.
The tender document will call for separate bids for overseas rights, TV and digital, segregating them into five territories instead of six mentioned in the previous ITT as BCCI will look to maximise its revenue, TOI reported. The sub-Saharan market that had been opened up previously as a separate territory will now be clubbed along with the global rights.
While Deloitte will conduct the due diligence exercise, the legal side will be handled by law firm Amarchand Mangaldas.