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IPL fever impinges on Hindi GEC viewership in Week 15

MUMBAI: BARC data for Week 15 shows that the current season of the Indian Premier League (IPL) impacted the ratings of Hindi GECs in urban and urban + rural markets. In contrast, viewership in rural India did not witness much change.

Although Star Plus succeeded in maintaining its lead in the urban + rural Hindi-speaking market (HSM), the channel saw a 1.87% drop in ratings compared to the previous week. The channel mopped up 67.83 crore impressions in the week ended 14 April.

Sony Pal remained at No. 2 with 59.90 crore weekly impressions, registering a minor drop of 0.72%.

Colors, which was at the third spot, saw 0.41% growth with 59.06 crore weekly impressions. Sony Pal and Colors were quite close in terms of impressions.

Sony Sab moved up to the seventh spot, while Zee Anmol and Sony Entertainment Television (SET) fell to the eighth and ninth positions respectively.

Hindi gecs urban and rural top 10 channels week 15 yr 17
Top 5 shows in U+R HSM

‘Naagin 2’ maintained its lead across all three markets. The show was No. 1 in urban + rural HSM and urban HSM on Colors. In the rural market, it was aired on Rishtey.

Zee TV’s ‘Sa Re Ga Ma Pa Lil Champs’ moved up to the fourth position. Rishtey’s ‘Naagin 2’ entered the list at No. 5 even as Colors’ ‘Shakti’ exited the chart.

The rest of the order remained unchanged.

Hindi gecs urban and rural top 5 progs week 15 yr 17
Top Hindi GECs in urban HSM

Top channel Star Plus saw a drop of 3.91% with 45.66 crore weekly impressions, while Colors, at No. 2, registered 39.38 crore weekly impressions, witnessing a 1.62% drop.

Zee TV dropped to the fourth rank with 28.51 crore weekly impressions while Sony Sab moved up to the third rank with 28.87 crore weekly impressions.

SET shifted to a place down, while Life OK held on to its sixth position and Rishtey climbed up to the seventh spot. Sony Pal and &TV fell to the eighth and ninth positions respectively.

Hindi gecs urban top 10 channels week 15 yr 17
Top 5 shows in urban HSM

Colors ‘Naagin 2’ and Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ maintained their respective ranks at No. 1 and No. 2.

Colors’ ‘Shakti’, which was placed third, swapped places with Zee TV’s ‘Kum Kum Bhagya’.

Sony Sab’s ‘Tarak Mehta Ka Ooltha Chashmah’ stayed put at No. 5.

Hindi gecs urban top 5 progs week 15 yr 17
Top Hindi GECs in rural HSM

The rural market seemed to remain unaffected by the IPL frenzy. Slot leader Sony Pal recorded growth of 2.22% with 46.46 crore weekly impressions. With 39.52 crore impressions, or 6.1% growth, Rishtey remained at No. 2.

Star Utsav moved up to the third rank with 33.46 crore weekly impressions, while Zee Anmol dropped to the fourth position. Zee TV swapped places with Star Plus for the fifth spot. Life OK went out of the chart as SET occupied the 10th position. The rest of the order remained unchanged from Week 14.

Hindi gecs rural top 10 channels week 15 yr 17
Top 5 shows in rural HSM

‘Naagin 2’, which aired on Rishtey, ruled the chart. Three Sony Pal shows were among the top 5: ‘Balveer’ at No. 2, ‘Tarak Mehta Ka Ooltha Chashmah’ at No. 4 and ‘CID’ at No. 5.
Zee Anmol’s ‘Jamai Raja’ was the third most-watched show in rural HSM, according to BARC data for the week ended 14 April.

Hindi gecs rural top 5 progs week 15 yr 17

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