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IPL Day 1 viewership on Hotstar 6 times that on Starsports.com in 2014
MUMBAI: Star India has announced that its mobile application Hotstar is off to a strong start with the Pepsi Indian Premier League (IPL) 2015.
The platform recorded 7.2 million video views for the first match between Mumbai Indians and Kolkata Knight Riders last night.
This is six times the viewership on Starsports.com for the first IPL match of 2014. Star stated that the surge in traffic for the start of the league suggests that the tournament is likely to set new global records for Hotstar.
Star India COO Sanjay Gupta said, “The ICC Cricket World Cup 2015 witnessed unprecedented viewership in India, both on TV and digital. The tournament logged record views on digital from the opening day itself and broke the internet during the India–Pakistan game. Mobile has emerged as a preferred platform for the 87 million Indians, and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on Hotstar.”
The Pepsi IPL on Hotstar has witnessed interest from a mix of traditional as well as new advertisers looking to associate with cricket. Key categories of advertisers include two-wheelers, four-wheelers, e-commerce, FMCG, handsets and durables.
Star claims that Hotstar, which is streaming all the 60 games of the IPL, is likely to reach over 100 million fans over the course of Pepsi IPL 2015 and that the service will see growth in video consumption over last year’s version on Starsports.com.
Meanwhile, Hotstar will be programming a digital-only preshow that builds on the two original shows it created for the ICC Cricket World Cup 2015 called ‘One Tip One Hand’ and ‘Juicy Half Volley’.
According to Star, the Cricket World Cup registered 340 million video views and 13.5 billion hits through the tourney, making it the most-viewed sporting event ever on digital in the world. Over the course of the tournament, the 11th edition of the World Cup registered 87 million unique users on Hotstar and Starsports.com.
The tournament also saw a digital viewership with 50 million video views for the India–Australia semi-final clash, which surpassed the previous record of 25 million views set by the India–Pakistan league game during the tournament.
With content across sports, TV shows and movies in seven languages, Hotstar was launched on 1 February 2015, two weeks ahead of the ICC Cricket World Cup 2015. With nearly 15 million downloads in a month, the application has witnessed the fastest adoption of any digital service in the world, claims Star Sports.