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IPL 7 matches contributed Rs 250 crore to UAE’s GDP

MUMBAI: The 20 matches of the IPL 2014 season which were played in the United Arab Emirates (UAE) last April directly contributed Rs 250 crore (USD 41 m) to the gulf nation’s gross domestic product (GDP), according to KPMG’s Sports Advisory Group study commissioned by the BCCI.

Taking account of the ripple effect, KPMG estimated that the matches generated an increase in the economic activity of the UAE to the tune of Rs 450 crore (USD 75 m). One of the main drivers for this increase was the number of people who travelled to the UAE expressly for the Pepsi IPL matches.

The study also highlights the non-quantifiable impact of the matches on the UAE. The UAE’s reputation to host major sporting events went several notches up by successfully hosting IPL matches, which were organised at a month’s notice. The UAE leg matches had attracted over 250,000 spectators. Hosting IPL matches also had a positive impact on cricket in the Emirates.

BCCI secretary Anurag Thakur commented, “The BCCI’s wish was to play as much as possible of the 2014 IPL season at home. Once it was clear that we needed to shift the first 20 matches out of India, our team along with IMG, the Emirates Cricket Board, and the three stadiums in the UAE, worked tirelessly to relocate these matches to the UAE. It is staggering to think that the IPL generated 5 per cent of the total growth in the GDP of the UAE during that 15-day period.”