23 Nov 2017
Live Post
RSCRYPTO completes CAS integration into MStar K1, K5, K7 series chips
Ryan school murder: Bus conductor granted bail, but no clean chit till yet
'Padmavati' row: Let CBFC do its job, says Information and Broadcasting ministry
Screen 'S Durga' at IFFI, says Kerala High Court

IPL 10 continues to impact viewership of Hindi GECs

MUMBAI: The Indian Premier League (IPL) continues to impact the ratings of Hindi general entertainment channels (GECs), particularly in the urban markets. A similar trend was visible in the genre viewership for the week ended 21 April.

Though the positions of the Hindi GECs remained unchanged in the urban + rural Hindi-speaking market (HSM), all of them witnessed a drop in their viewership.

Star Plus continued to rule the Hindi GEC leader board with 63.98 crore weekly impressions. But the channel saw a 5.67% fall in viewership over the week-ago period, BARC data showed.

Sony Pal, which maintained its second position with 59.51 crore weekly impressions for the third consecutive week, witnessed a decline of 0.66%.

With 57.06 crore weekly impressions, Colors, at the third spot, witnessed a drop of 3.39% in its viewership. The gap between Sony Pal and Colors also widened.

Zee Anmol, at No. 6, swapped places with Star Utsav.

Hindi gecs urban and rural top 10 channels week 16 yr 17

Top 5 shows in U+R HSM

‘Naagin 2’ maintained its lead across all three markets. The show was No. 1 in urban + rural HSM and urban HSM on Colors. In the rural market, it was aired on Rishtey.

The positioning of the top five programmes remained unchanged, according to BARC data for the week ended 21 April.

Hindi gecs urban and rural top 5 progs week 16 yr 17
Top Hindi GECs in urban HSM

As in the urban + rural markets, the Hindi GECs’ ratings also took a hit in the urban market. Star Plus and Colors maintained their lead in the first and second ranks respectively, but both channels witnessed a drop in their weekly impressions.

Star Plus, which garnered 42.84 crore weekly impressions, suffered a fall of 6.17%, whereas Colors recorded 37.32 crore weekly impression, registering a decline of 5.24%.

Zee TV, which swapped places with Sony Sab, was at the third position with 28.08 crore weekly impressions. Sony Pal moved up to the seventh rank while Rishtey fell to the eighth spot. The rest of the order remained unchanged.

Hindi gecs top 10 channels week 16 yr 17
Top 5 shows in urban HSM

Zee TV’s ‘Kumkum Bhagya’ moved up to the second rank while Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ dropped to the third position.

The Star Plus show was followed by Colors’ ‘Shakti’ and Zee TV’s ‘Amul Sa Re Ga Ma Pa Little Champs’. Sony Sab’s ‘Tarak Mehta Ka Ooltah Chashma’ went out of the list.

Hindi gecs urban top 5 progs week 16 yr 17
Top Hindi GECs in rural HSM

Sony Pal continued to rule the rural HSM chart with 44.81 crore weekly impressions, albeit seeing a drop. Rishtey maintained its No. 2 position with 38.61 crore weekly impressions.

Zee Anmol, which changed positions with Star Utsav, was No. 3 while Sony Sab was at the eighth spot. The hierarchy otherwise remained unaltered.

Hindi gecs rural top 10 channels week 16 yr 17
Top 5 shows in rural HSM

Zee Anmol’s ‘Jamai Raja’ was the most-watched show in rural HSM for Week 16. ‘Naagin 2’, which aired on Rishtey, dropped to the third rank from its earlier top position.

The rest of the order remained unchanged with ‘Balveer’ at second, ‘Tarak Mehta Ka Ooltha Chashmah’ at fourth and ‘CID’ at fifth position.

Hindi gecs rural top 5 progs week 16 yr 17

Also Read: