Live Post
JD(U) under Nitish decides to become part of NDA, denies split in party
Customs arrests Air India cabin crew for smuggling ganja
Government, RBI in talks to shore up PSU bank capital
Bihar flood toll mounts to 153, 17 districts affected
IndiGo cancels 84 flights over engine issues
Trai gets tough on call drops; slaps penalty of upto Rs 10 lakh
Yogi Adityanath targets 'Yuvraj' Rahul Gandhi: 'Will not permit Gorakhpur to become picnic spot'
Shivraj to lead BJP in 2018 election: Amit Shah

Indo–Pak match most-viewed programme in BARC’s history

MUMBAI: The ICC T20 World Cup match between India vs Pakistan created a record by becoming the highest-rated programme in the history of BARC India.

The match between the arch-rivals delivered 83,358 (‘000) average impressions on Star Sports network including DD, Star India said in a release.

India V-S Pakistan match becomes the highest rated programme in the history of barc India

The India vs Bangladesh match also rated well. Together, the two matches ensured that the ratings of the sports genre shot through the roof in Week 12 of BARC ratings for the period ended 25 March.

India v-s Bangladesh match drove the ratings up during the slot

Such was the impact that Star Sports 1, Star Sports 3 and DD National were in the top 10 channels across genres. In fact, Star Sports 1 and 3 were in the top 5 rubbing shoulders with Sun TV and Star Plus.

Top 5 channe;s in week 12

Commenting on the ratings of India vs Pakistan match, a Star India spokesperson said, “Cricket has always been a great unifier in India. With the India–Pakistan match setting a new viewership record on television, cricket has once again proven its cut through power. It brought the nation to a standstill with more than half of India glued to their television sets.”

The broadcaster said that 332 million viewers (all-India BARC CS4+) tuned in during the first two weeks of the tournament.

Also read: