21 Oct 2017
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Indo–Pak match highest-rated ODI match in BARC history

MUMBAI: The India–Pakistan clash in the ongoing ICC Champions Trophy attracted 201 million viewers, thus becoming the highest-rated ODI match in BARC history.

Moreover, an impressive 294 million viewers tuned in for the first half of the tournament, as per BARC India data for 2+ (U+R) all India.

India’s CT17 title defence against Pakistan kick-started with the #SabseBadaMoh campaign. The highly anticipated match between the two nations is rated 2x more than the last edition of ICC Champions Trophy 2013.

A Star India spokesperson said, “ICC Champions Trophy 2017 has been an impressive event in terms of scale, reach and following; and the India–Pakistan match set a new viewership record on our network, making it the highest-rated ODI match in BARC history. Fittingly for an event of such scale, we redefined the viewer experience via our all-day programming and multi-language broadcast, which helped us set new benchmarks.”