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India’s Toonz Animation sets up shop in New Zealand
MUMBAI: Content and animation company Toonz Entertainment, which incorporates flagship division Toonz Animation in India, will have a subsidiary in Auckland soon to bolster its presence in Australia and New Zealand.
The new operations will be headed by Mark Nicholls, newly appointed director of Toonz Entertainment, New Zealand.
Describing this as a significant opportunity for the company, Toonz Media Group CEO P Jayakumar said, “New Zealand and Australia are key markets for our properties and we believe that there is considerable potential in having a dedicated operation on the ground to help to maximise our presence in the region and establish mutually beneficial partnerships.”
The new operation will exploit existing and future animated and live action IP, forging strategic production, licensing, retail and technology partnerships in the region.
It will also support the Toonz development pipeline and help to incubate and cross-pollinate ideas specifically for these markets.
Nicholls who now becomes Toonz New Zealand director added, “New Zealand has substantial talent, resources and a supportive government committed to growing the entertainment production sector. With this new base, Toonz will be able to maximise the synergies across Asia, New Zealand and Australia as well as offering opportunities to local businesses.”
Toonz New Zealand plans to take off with the launch of a new retail product. This product is designed by the expert design and research team in Toonz, and will be released in the New Zealand and Australian markets.
Toonz Animation had recently announced acquisition of Imira Entertainment, a production and distribution company of kids content based out of Spain, for an undisclosed amount.