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India’s satellite TV revenue to triple by 2020, says Digital TV Research
MUMBAI: The combined satellite TV revenue for 138 countries is projected to reach $99.9 billion in 2020, up from $87.8 billion in 2013, with India expected to contribute the highest by tripling its total to $3.2 billion.
According to Digital TV Research’s Global Satellite TV Forecasts report, Brazil ($1.6 billion) and the US ($1.5 billion) are expected to add the highest satellite TV revenues after India between 2013 and 2020. Nevertheless, the US will remain the satellite TV market leader in terms of revenue generated.
Furthermore, the report says that revenues are expected to more than double in 44 countries.
The number of pay satellite TV homes is projected to reach 271 million by 2020, up from 192 million at end-2013, with India projected to provide additional 27.7 million pay TV homes during the period, followed by Brazil (5.8 million) and Indonesia (5.4 million).
Pay TV subscribers will more than double in 47 countries. However, pay satellite TV subscriber totals will fall in 13 countries between 2013 and 2020.
The report said that India will lead the sector with 69.2 million pay satellite TV homes in 2020. India overtook the US in 2012 to take the top slot. Russia and Brazil will take third and fourth places respectively. These four countries will account for just over half the global total by 2020.
The report also suggests that satellite TV revenue will overtake cable TV revenue in 2014. This means that satellite TV will account for 46 per cent of the total pay TV revenue in 2014, rising to 47.8 per cent by 2020.
The report also estimates that Asia Pacific and Latin America will show strong growth. However, revenues will fall in Western Europe with the increase in competition from other platforms.
The author of the report Simon Murray said, “Satellite TV revenues will decline for 19 countries between 2013 and 2020. Much of this is due to greater competition forcing satellite TV platforms to offer cheaper packages which will lead to lower ARPU. Furthermore, low-cost satellite TV packages are making a significant impact in several countries.”
Including free-to-air and pay satellite TV households, 439 million homes will directly receive TV signals via satellite dishes by 2020, up by almost 100 million from the end-2013 figure. More than a quarter of global TV households will have a satellite TV dish by 2020, up from 18.3 per cent in 2010 and 22.3 per cent in 2013.