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India is 3rd top market for BBC
MUMBAI: India is the third top viewership market for the BBC overseas, new global audience figures show.
The top ten markets for the BBC’s international news services are Nigeria (36 million), USA (34 million), India (28 million), Bangladesh (16 million), Egypt (15 million), Pakistan (13 million), Iran (13 million), Tanzania (10 million), Indonesia (7.6 million), and Canada (7.5 million), where the BBC significantly boosted its presence last year.
BBC said that it is reaching a record weekly audience of 372 million around the world, a rise of 7% year-on-year.
These figures – the Global Audience Measure (GAM) – show how many individuals the BBC reached weekly with its news and entertainment content in the year 2016/17.
The data shows the BBC’s weekly global news audience has risen by 8% to 346 million, with TV, audio and social media driving the increase.
The BBC World Service has seen an increase of 9% since last year, taking its total audience to 269 million.
Global News Ltd, which comprises BBC World News television and BBC.com, now has an audience of 121 million, an increase of 12%, with weekly BBC World News TV viewers rising to 99 million.
World Service English has seen another significant rise, with an audience of 75 million around the world, a 14% increase. This has been driven both by syndication and by the growth of digital audio, including internet audio and podcasts. The number of listeners accessing World Service English through internet audio has shot up by 147% to 21 million.
The GAM figures show the BBC is on track to achieve the target set by the director general of a 500 million weekly audience by 2022, the BBC’s centenary year.
BBC World Service Group director Francesca Unsworth said, “In a turbulent year for international news, with mounting concern about fake news and social media filter bubbles, more people than ever before are turning to the BBC for reliable, impartial information they can trust. We will shortly launch the first new language services in the biggest expansion of the World Service since the 1940s. Today’s audience figures show the need for the BBC is greater than ever.”
BBC Worldwide director of global, CEO Tim Davie said, “It is encouraging to see that BBC branded services continue to be the trusted go-to platforms for audiences across the globe.”
Facebook is by far the biggest source of the BBC’s social media reach globally, but there are regional variations – in Iran alone BBC reaches 1.4 million people on the encrypted messaging app Telegram, from a total BBC audience of 12.6 million in that country.
BBC radio saw a 12% uplift in audience figures in the USA during an eventful election year – taking weekly reach to 14.6 million people.