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India–England 3rd ODI beats ‘Naagin 2’ as the top programme in U+R HSM

MUMBAI: The third ODI between India and England on DD National beat Colors’ ‘Naagin’ as the most-watched programme in Week 4, says BARC data for urban + rural Hindi-speaking market (HSM).

The India–England ODI garnered 12.24 million impressions, overtaking ‘Naagin 2’, which could manage only 11.43 million impressions. The first T20 match between the rivals figured at the third spot with 11.16 million impressions.

‘Naagin 2’ on Rishtey and ‘Kumkum Bhagya’ on Zee claimed the top 5 most-watched programmes.

Hindi gecs urban and rural top 5 progs week 4 yr17
Top Hindi GECs in Urban+Rural HSM

In terms of ranking, the top 4 channels held on to their positions with Star Plus at the top. Sony Entertainment Television (SET) jumped to the fifth spot from seventh. Star Utsav and DD National fell a position each to sixth and seventh respectively.

Life OK moved to the eighth position while Zee Anmol re-entered the top 10 at the ninth position. Sony Pal fell to the bottom of the top 10 table while SAB TV was out of it.

Hindi gecs urban and rural top 10 channels week 4 yr17
Top Hindi GECs in Urban HSM

The urban HSM did not see any major shift, barring the entry of Star Utsav and exit of Sony Pal.

Hindi gecs urban top 10 channels week 4 yr17
Top Hindi shows in Urban HSM

Soaps continued to dominate the charts in urban HSM with ‘Naagin 2’ at the top. ‘The Kapil Sharma Show’ became the second most-watched show of the week, followed by ‘Shakti’. ‘Kumkum Bhagya’ and ‘Taarak Mehta Ka Ooltah Chashmah’ completed the list.

Hindi gecs urban top 5 progs week 4 yr17
Top Hindi GECs in Rural HSM

Despite heavy dose of cricket, DD National has dropped to fifth position in rural HSM.

Zee Anmol and Sony Pal have moved to third and fourth spot respectively.

Big Magic has dropped out of top 10 while SET has entered it. Life OK has improved its ranking.

Hindi gecs rural top 10 channels week 4 yr17

Top 5 shows in Rural HSM

The third ODI and first T20 between India-England also figures in the rural HSM in the top 5 shows. Naagin season 2 and Jodha Akbar are other two shows.

Hindi gecs rural top 5 progs week 4 yr17


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