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Imagine Communications delivers sports production and playout solution for Ten Sports

MUMBAI: US-based video and advertising technology provider Imagine Communications has said that it has completed a major broadcast facility upgrade at ZEEL-owned sportscaster Ten Sports.

The company said that the upgrade has enabled Ten Sports to optimise workflow across the network, from ingest to playout, including all media management, branding and master control. Rich metadata tagging gives Ten Sports the flexibility to retrieve sports content anytime at any stage.

Ten Sports’ new broadcast facility, which was recently relocated from the UAE to India, relies on an end-to-end sports production and playout solution from Imagine Communications and supports the production and distribution of its entire family of channels.

Ten Sports operates a host of sports channels across 169 countries and owns the long-term broadcast rights for cricket boards in South Africa, West Indies, Pakistan and Sri Lanka.

The solution includes the Imagine Communications’ D-Series automated content management and distribution system controlling Nexio playout servers running Nexio Motion and Insight software that create automated processes to move and manage media.

Ten Sports executes ingest, asset management and playout on a Nexio Farad high-performance online storage network with intrinsic mirroring for absolute content security.

Imagine Communications also provided the core infrastructure at Ten Sports, including the Nexio IconMaster branding and master control switcher.

The industry-leading Platinum MX router with integrated Platinum SX Pro multiviewer capabilities provides signal routing, distribution and monitoring capabilities, enabling clean and quiet switching for on-air applications in a small physical footprint.

“Our existing IT infrastructure was dated and consisted of independent islands of storage, which lacked fast throughput — slowing the entire ingest to playout process,” said Ten Sports vice president engineering Sanjeev Bhargava. “We selected Imagine Communications to enable us to build a more efficient workflow capable of handling the demands of modern day sports production, from ingest through to playout and archive. Furthermore, as our parent company, Zee Entertainment, is also an Imagine Communications’ playout solutions customer, we knew this solution was robust enough to meet our exacting requirements.

“The Nexio IconMaster is a key component of the system and is exclusively used by our sports channels, streamlining the function of fade-in/out during live switching from one event to another — a feature that is extremely important in a sports production environment.”

“There are many factors to consider during any relocation and upgrade,” added Imagine Communications regional sales manager South Asia Raj Yadav. “For Ten Sports, this included the ability to work with a single supplier to provide the end-to-end technology and have this underpinned with local support. For a group that has eight sports channels covering regional and international sporting events, keeping the facility on air during the relocation and upgrade process was critical.”