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IIFA Awards moves from Star Plus to Colors
MUMBAI: For the last ten years, Star Plus enjoyed the broadcast rights of International Indian Film Academy (IIFA) Awards. Now the Wizcraft property has shifted to Colors and it will show the 2015 edition of the awards event internationally as well.
Colors CEO Raj Nayak said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds, including Rishtey.”
Wizcraft International Entertainment director Sabbas Joseph added, “Since its inception, the concept of IIFA has evolved from becoming an awards evening to a weekend of festivities where the entire film fraternity comes together to celebrate the excellence of Indian cinema. This year, Videocon d2h IIFA Weekend includes events which recognize the talent that is responsible for the grandeur and technical expertise making Indian films more relatable globally. Our association with Colors for the IIFA Weekend and Awards furthers our promise of providing the best entertainment avenues to viewers across the globe.”
The IIFA Awards is a celebration of Indian cinema on a global platform. The 3-day weekend brings together the who’s who of the Indian film industry.
“With events like IIFA Rocks, Magic of the Movies, IIFA World Premiere and the IIFA Awards and IIFA Fashion Extravaganza, the weekend celebrates various elements such as fashion, music and world-class acting that make watching Indian films a truly magical experience,” an official statement said.
Colors also has rights to Stardust Awards. For two years, it also aired Screen Awards (2012 and 2013), before it moved to Life OK. Incidentally, Star has acquired Screen from the Indian Express Group for an undisclosed amount.