14 Dec 2017
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IBN7’s new positioning will have more news and less of views

MUMBAI: More news and less of views and opinions.  That will be the new positioning of TV18 Broadcast’s Hindi news channel IBN7, the first major change initiated by the news network following the takeover by Mukesh Ambani-controlled Reliance Industries Ltd (RIL) earlier this year.

Following the exit of editor-in-chief Rajdeep Sardesai who is now a consulting editor at the India Today Group, TV18 Broadcast’s news business has seen a new leadership team.

The changes at the Hindi channel are being fronted by Sumit Awasthi, Richa Anirudh and Akash Soni, along with Navjyot Kaur, Tejasvi Chandok Nayyar, Payal Bhuyan, Himani Naithani, Pankaj Bhargava and Amrit Anand.

Sumit Awasthi and Akash Soni had joined the channel in August as deputy managing editor. Both were working with Zee News prior to joining IBN7.

The re-launch of IBN7 will take place on 19 October with a new tagline ‘Hausla Hai’.

Incidentally, the channel had last year revamped its logo and repositioned itself with a new tagline ‘Bebaq Bekhauf’.

IBN7 aims to stand out in the cluttered Hindi news genre with a fresh and positive perspective, new shows, and pacier and cleaner graphics.

With over 2,200 reporters across the country, the channel said it will focus on providing more and more news as opposed to views and opinions that have become the norm on most news channels.

Network18 president (News) Umesh Upadhyay said, “The IBN7 re-launch, we believe, will be a defining milestone for the channel. It is extremely important that news channels stay relevant to viewers. Our increased focus on news as against just views, clean look and feel, our unmatched footprint and coverage and our focus on strong journalistic values will resonate with the Hindi news viewers. We already have an exceptionally strong team with senior journalists Sanjeev Paliwal and MK Jha, which has become stronger, more vibrant and more credible with the addition of our new team members.”

IBN7 will be launching several new shows as part of its re-launch. From a programme that will showcase news from every nook and corner of the country, ‘Desh Din Bhar’, to a big town, big story show, ‘Rajdhani Express’, and a show dedicated to the latest buzz and trends in the social media space, ‘INews’, the channel’s programming line-up will appeal to a wide cross-section of viewers.

The primetime programming on IBN7 is also being revamped and strengthened with a new show titled ‘Aath Baje’, which will not only be a round-up of news but will also dive deep into major issues, a rejuvenated and pacy India, ‘Nau Baje’ with short-format news, packages and newsmaker interviews and a new crime bulletin, ‘Crime News’.