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IBN7 to be rebranded News18 India on 9 Nov
MUMBAI: Mukesh Ambani-controlled TV18 is all set to rebrand its Hindi news channel IBN7 as News18 India.
The new branding will come into effect on 9 November. Moreover, the rebranding initiative will be accompanied by a programming refresh.
The company had received the approval of the Ministry of Information & Broadcasting (MIB) in September to rename the channel.
Incidentally, TV18’s international English news channel has also been named News18 India. It has uplinking licence for India.
IBN7 is running a teaser campaign featuring its key anchors Sumit Awasthi, Amish Devgan, Kishor Ajwani and Priti Raghunandan.
The Hindi news channel has a new editorial team with Kishor Ajwani and Amish Devgan joining the channel from ABP News and Zee Business respectively. Awasthi had rejoined IBN7 in 2014 as its deputy managing editor.
IBN7 will be the second channel from the group to shed the IBN name. Earlier, the company had dropped IBN from its English news channel CNN-IBN by renaming it CNN News18 after renewing its brand licensing deal with American TV news brand CNN.
“IBN7 is being rebranded News18 India,” a source close to the development told TelevisionPost.com, without divulging any further details.
News18 has become the mother brand for the TV18 group, which owns and operates 18 news channels in English, Hindi, Urdu and other regional languages.
The company recently launched three regional channels for Tamil Nadu, Kerala and Assam/North East under the News18 brand.
It has three more licences under the News18 brand. These are News18 Goa, News18 Punjab and News18 Jammu & Kashmir.
The company is also considering rebranding its regional news channels under ETV brand by replacing it with News18.
It has already phased out ETV brand from its regional entertainment channels housed under JV Viacom18. The regional entertainment channels have been renamed Colors Marathi, Colors Kannada, Colors Bengali, Colors Odia and Colors Gujarati.
The company runs nine channels under the ETV brand. These are ETV Bihar/Jharkhand, ETV Madhya Pradesh/Chattisgarh, ETV Rajasthan, ETV Uttar Pradesh & Uttarakhand, ETV Haryana/Himachal Pradesh, ETV Gujarati, ETV Urdu, ETV Bangla and ETV Kannada.