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IBN7 refreshes primetime programming with two shows ahead of elections
MUMBAI: Hindi news channel IBN7 is gearing up for the upcoming general elections by revamping its primetime programming with the launch of two new shows.
The first show will launch on 17 February, marking the return of television’s original election man Vinod Dua. In a special election show, ‘Vinod Dua Ka Prashnkaal’ will be a fully interactive prime-time election show giving viewers a platform to express themselves freely and participate in the election discussions. The new show will air Monday to Thursday at 8 pm.
The channel will put out ‘Topic of the Day’ for a fixed time during the day, inviting viewers to call in with their views and questions. Questions will also be taken from Twitter, Facebook and the channel’s website IBNKhabar.
Additionally, the channel will also integrate a distinct video element called ‘Open Mike’ which will allow on-camera views and questions on the day’s topic.
IBN Network editor-in-chief Rajdeep Sardesai said, “We are looking at possibly the most crucial general elections in Indian history. And IBN7 is set to launch two new shows anchored by two of the most influential and experienced journalists in the industry. Amidst the furore of elections, our new prime time line-up aims to help our viewers understand the socio-political scenario better and enable them to make informed decisions. We believe that these shows will add immense value to our programming and enable our network to set the industry standard for years to come.”
Also driving up the channel’s primetime line-up will be veteran journalist Sanjay Pugalia with his show ‘India 9 Baje’. Launching on 18 February, the show will air Monday to Friday at 9 pm and see Pugalia do a round-up of the day’s major news stories.
The show will follow a flexible format, primarily consisting of one big debate along with other stories of impact from the world of politics, sports, business, international and entertainment news. Pugalia with his experience, credibility and vast knowledge of politics and political economy, will give viewers a rare combination of the two in his delivery of news.
CNN-IBN & IBN7 managing editor Vinay Tewari said, “Elections are a complex, engaging and diverse event. It needs solid professionals who understand the complexities, who can simplify it for our audience and who believe in clarity over noise and sensation. We have brought in two of India’s leading journalists to take our primetime programming to the next level and who symbolise our beliefs about news.”