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How Hindi movie channels fared in Week 7
MUMBAI: Hindi movie channel Star Gold climbed to the second spot in urban Hindi-speaking market (HSM) while Sony Max retained its top ranking, according to BARC data for the week ended 17 February.
Star Gold posted 19.87 crore impressions in the week, representing 10.16% growth over the prior week. Sony Max led with 21.85 crore impressions,
Zee Cinema slipped a rank to occupy the third position.
In Week 7, &Pictures remained at the fifth position but saw a 4.39% decline in impressions. There was no other change in the pecking order.
Top movies in Urban HSM
‘Kanchana 2’ on Sony Max was the week’s most-watched film in urban HSM. Sony Max also had two films—‘Kanchana 2’ and ‘Akhil the Power of Jua’—in the top 5.
Star Gold had two movies, ‘Sholay’ and ‘Bajrangi Bhaijaan’, in the top five table.
Top Hindi movie channels in Rural HSM
While Zee Cinema entered the list of the week’s top 5 channels, Sony Max was out of it.
Sony Wah continued to lead the pack, followed by Zee Anmol Cinema.
Top Hindi movies in Rural HSM
‘PK’ on Sony Wah was the week’s most-watched film in urban + rural HSM as well as rural HSM.
‘Karan Arjun’ and ‘Krrish 3’ featured in the top 5 in both the markets. Incidentally, all the top five movies were shown on Sony Wah.
Top Hindi movie channels in Urban+Rural HSM
The urban + rural HSM pecking order remained unchanged. Sony Wah led the pack, followed by sibling channel Sony Max.
Top Hindi movies in Urban+Rural HSM
FTA channel Sony Wah ruled the top 5 chart with three movies, while Zee Cinema and Sony Max each had one film.