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Honey Singh picks up team in World Kabaddi League

MUMBAI: Bollywood’s latest singing sensation and rapper Yo Yo Honey Singh now owns a team in the World Kabaddi League (WKL).

“There are many sports personalities in my mother’s family. I follow all high-action sports and World Kabaddi League is a great initiative to contemporise kabaddi and position it as a professional sport. I urge all my fans to extend their support to make World Kabaddi League one of the biggest sporting events,” Singh said.

WKL commissioner Pargat Singh said, “We are extremely delighted to have Honey Singh’s association with World Kabaddi League. Honey Singh is a youth icon and with his endorsement kabaddi will surely be seen in a new and modern outlook attracting younger audience. After Akshay, Honey too joining the Kabaddi bandwagon…. World Kabaddi League has definitely gained momentum.”

Honey Singh also announced that he will soon be unveiling the title track for his team. “I have already planned to roll out my next title in support of my team. It will not only be a peppy number but will be a source of encouragement to my fellows,” the singer said.

Earlier this month, Bollywood actor Akshay Kumar endorsed the league by buying a team. The actor has always been enthusiastic in promoting fitness and sports which encouraged him to take this decision. He believes that kabaddi is an authentic sport that puts up raw power for display and keeps the adrenalin rushing at all times.

WKL said in a statement that it will be presented in a new avatar and will innovate by adding more action-oriented elements to this maiden Indian contact sports thereby making it television friendly.

Scheduled to roll out in August in London, the WKL is the first international kabaddi league coming out of India. Played in circle style, WKL is loosely based on the Formula 1 touring sport format, and will be the first Indian sports league with an international footprint and a five-month calendar. Circle style is the most popular kabaddi format internationally and is played across 26 countries globally.