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History TV18 bags seven awards at the 5th CMO Asia Awards in Singapore
MUMBAI: Infotainment broadcaster History TV18 has bagged seven awards at the fifth CMO Asia Awards in Singapore. The channel was honoured with awards across categories for their outstanding work in promoting key properties on the channel.
The channel won various digital and social media awards for promotion of their shows in the country. ‘Pawn Stars (India Tour)’ won two awards viz Best Use of Social Networks and Best Integrated campaign.
‘Tamas’, a popular TV series around the migration of Sikh and Hindu families to India during partition, won the award for the Best Marketing Campaign of the year. The channel won an award in the Best Use of Social Media in marketing category for their popular series, ‘Dynamo’. Along with this, the network initiative on ‘Bat of Honor’ was also recognised for the Best Use of Twitter.
A+E Network TV18 VP, head marketing Sangeetha Aiyer was also felicitated as the Marketing Professional of the year and Woman Super Achiever for Brand Marketing and Management.
She said, “We are extremely pleased to have received these recognitions, which are testament to our brand excellence. History TV18 has redefined the Factual Entertainment genre through its revolutionary content showcasing a heady mix of nail biting drama, panoramic visuals, epic journeys and captivating stories, all captured in High Definition.”
The CMO Asia Awards were judged by an independent jury comprising senior and accomplished professionals from marketing, branding, advertising, PR, brand strategy and corporate communications.