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Hindi GECs see drop in viewership in Week 28
MUMBAI: Even as the pecking order of the Hindi general entertainment channels remained unchanged for the fourth consecutive week, all the top five Hindi GECs witnessed a fall in viewership in Week 28.
As per BARC ratings data for the week ended 17 July, Colors saw the maximum fall in viewership compared to the previous week. Genre leader Star Plus too witnessed a substantial drop in viewership during the week.
When it comes to the top five programmes of the week, Zee TV’s fiction property ‘Kumkum Bhagya’ displaced genre leader Star Plus’ top fiction show ‘Saath Nibhana Saathiya’ to become the week’s top-rated show.
‘Saath Nibhana Saathiya’ consistently maintained its place among the week’s top five shows. In Week 28, it went on to occupy the No. 2 spot on the chart.
Colors’ ‘Chakravartin Ashoka Samrat’ and ‘Sasural Simar Ka’ occupied the third and fourth spots respectively. However, both shows saw a fall in their individual viewership during the week.
Zee TV’s popular dance reality franchise ‘Dance India Dance 5’ fell to the No. 5 position due to a fall in viewership.
The hierarchy of Hindi movie channels continued to remain the same in Week 28, with Zee Cinema leading the genre despite a drop in viewership. Star Gold was the only movie channel to see some gain, while Sony Max, at the third spot, witnessed a slight fall in viewership during the week.
With respect to the top five movies of the week, Star Gold led the chart with the Salman Khan-starrer ‘Kick’.
Zee Cinema occupied the second and third spots with Salman Khan-starrer ‘Hum Aapke Hai Koun’ and ‘Welcome’ respectively.
Meanwhile, Sony Max took the fourth and fifth positions with ‘Main Hoon Lucky: The Racer’ and ‘Dum Laga Ke Haisha’ respectively.