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Hindi GEC week 1 2014 rating highlights

MUMBAI: Star Plus scales new heights in the first week of the new year. Zee TV, SAB also gain viewership, while Colors, Life OK and Sony Entertainment saw a dip.

Here is how the GECs performed:

Star Plus stays at the top with a GVM (gross television viewership in million) of 647, up from 606 million in the trailing week.

Colors is No. 2 with 522 million, down from 527 million.

Zee TV is No. 3 with 449 million, up from 431 million.

SAB is No. 4 with 361 million, up from 361 million.

Life OK – 323 million, down from 324 million.

Sony – 266 million, down from 272 million.

Sahara One – 36 million, up from 35 million.