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Hindi GEC slot analysis for week ended 26 April

MUMBAI: presents you with an analysis of the different programming slots of Hindi general entertainment channels (GECs), as per TAM data (sourced from subscribers) for the Hindi-speaking markets for the week ended 26 April.

Fiction shows

Mon–Fri 6 pm: Original airing of ‘Iss Pyaar Ko Kya Naam Doon’ on Star Plus remained stable at 3.3 million TVM (television viewership in millions).

Mon–Fri 6:30 pm: Original airing of ‘Ek Ghar Banaunga’ on Star Plus was at 3.0 million (same ass previous week) while Zee TV’s ‘Pavitra Rishta’ averaged at 2.2 million (2.7 million in last week).

Mon–Fri 7 pm: The overall viewership at 7 pm saw decline. Star Plus’ ‘Saathiya’, the slot leader, saw a dip in its average viewership to 9.5 million, compared to 9.9 million in the previous week. Zee TV’s ‘Ek Mutthi Aasmaan’ dropped to 3.2 million, from 3.6 million last week, while ‘Sanskaar’ (Colors) also dropped to 1.5 million, compared to 1.8 million in the previous week.

Mon–Fri 7:30 pm: Viewership at 7.30 pm also witnessed decline. ‘Saraswatichandra’ on Star Plus remained the slot leader, albeit a drop in average to 5.4 million, from 6.6 million in the previous week. ‘Sapne Suhane Ladakpan Kay’ (Zee TV) also declined to 5.3 million, from 6.6 million. The average of ‘Sasural Simar Ka’ (Colors) remained unchanged at 4.4 million.

Mon–Fri 8 pm: Zee TV’s ‘Jodha Akbar’ maintained its slot leadership with viewership of 9.8 million (from 10.5 million). Colors’ ‘Balika Vadhu’ dropped to 4.5 million (4.9 million in the previous week), while Star Plus’ new show ‘Ek Hasina Thi’ averaged at 3.9 million. ‘Baal Veer’ on SAB averaged at 2.5 million (from 2.6 million), while Life OK’s ‘Mahadev’ averaged at 2.0 million (from 2.1 million last week). SET’s ‘Main Na Bhulungi’ remained at 1.0 million, down from 1.2 million in the last week.

Mon–Fri 8:30 pm: Star Plus’ epic show ‘Mahabharat’ remained the slot leader despite a drop in viewership to 7.3 million (7.7 million in the last week). ‘Tarak Mehta’ (SAB) dropped to 6.1 million, from 6.5 million. The average viewership of Zee TV’s ‘Do Dil Bandhe Ek Dori Se’ dropped to 4.9 million (5.3 million), while ‘Madhubala’ (Colors) was the only show to gain average to 3.1 million (from 2.9 million). SET’s ‘Ek Nayi Pehchan’ remained constant at 1.3 million.

Mon–Fri 9:00 pm: Slot leader Star Plus’ ‘Diya Aur Baati Hum’ saw a drop in average to 13.3 million (from 14.5 million). Colors’ ‘Beintehaan’ remained stable at 3.7 million, while Zee TV’s new show ‘Kumkum Bhagya’ clocked 2.7 million (3.3 million in last week). ‘Chidiya Ghar’ on SAB garnered 2.1 million (down from 2.6 million). ‘Desh Ki Beti Nandini’ on SET averaged at 1.1 million (from 0.9 million).

Mon–Fri 9:30 pm: The average of slot leader ‘Yeh Rishta’ (Star Plus) increased to 7.5 million (from 7.4 million), while Zee TV’s ‘Qubool Hai’ dropped to 4.6 million (from 5.0 million). ‘Rangrasiya’ (Colors) increased to 3.2 million (from 2.9 million), while Life Ok’s ‘Tumhari Pakhi’ dropped to 2.6 million (from 4.1 million). The average of ‘Jeanie Aur Juju’ on SAB remained at 1.4 million (1.6 million last week), whereas SET’s ‘Jee Le Zara’ got 1.3 million (1.1 million last week).

Mon–Fri 10 pm: Star Plus’ slot-leading ‘Pyar Ka Dard Hai’ increased to 6.3 million (from 6.2 million), while the average viewership of Zee TV’s ‘Aur Pyar Ho Gaya’ dropped to 3.9 million (from 4.0 million last week). Colors’ ‘Uttaran’ remained stable at 3.5 million, while SET’s ‘Maharana Pratap’ increased to 2.8 million (from 2.5 million). ‘Lapataganj’ on SAB averaged at 1.5 million (1.6 million last week). Life Ok’s ‘Welcome 2’ dropped to 1.3 million (1.8 million).

Mon–Fri 10:30 pm: ‘Veera’ on Star Plus increased to 6.8 million (from 6.7 million), holding on to its slot leadership. Zee TV’s ‘Doli Armano Ki’ also increased to 3.0 million (from 2.9 million), while Colors’ ‘Bani’ remained at 2.7 million (from 2.8 million). ‘FIR’ on SAB and ‘Bade Achhe Lagte Hain’ (SET) both averaged at 1.4 million.

Mon–Fri 11 pm: Star Plus’ ‘Ye Hai Mohabbatein’ averaged at 5.9 million, same as last week.

Weekend shows

Colors: ‘Comedy Nights with Kapil’ (Sun–Sat 10 pm) averaged at 7 million (it was 8.5 million in the previous week). The Sunday episode got 7.6 million (compared to 10.0 million) while the Saturday episode got 6.4 million (from 6.9 million).

‘Fear Factor – Khatron Ke Khiladi’ (Sun–Sat 9 pm) averaged at 5.8 million (last week 7.3 million). The Sunday episode got 6.1 million (from 8.5 million), while its Saturday episode clocked 5.4 million (from 6.0 million).

SET: ‘CID’ (Sun, Fri & Sat 10 pm) saw an average of 3.8 million (4.1 million last week), ‘Crime Patrol’ (Friday–Sunday 11 pm) 2.6 million (2.4 million last week), ‘Adaalat’ (Friday–Sunday 7:30 pm) remained at 1.5 million (from 1.4 million), while ‘Encounter’ (Fri–Sun 9 pm) averaged at 1.7 million.

Zee TV: The average of ‘DID L’il Masters’ (Sat–Sun 9 pm) dropped to 3.9 million (from 4.5 million). ‘Fear Files’ (Sat–Sun 10:30 pm) put up an average of 2.0 million (from 2.7 million) while ‘Buddha’ (Sun 11:30 am) remained at an average of 0.8 million.

Star Plus: ‘Mad in India’ (Sun 9 pm) scored 1.5 million (2.5 million) while ‘Ishq Kills’ (Sun 10 pm) got 0.9 million (1.7 million).