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Hemal Jhaveri gets additional role to head repositioned Channel V
MUMBAI: Star India Hindi movie cluster head Hemal Jhaveri has been given the additional mandate to run Channel V, which transitioned to become a full-fledged music channel from 1 August.
In its new avatar, Channel V will air Indian hits as well as popular international music. The programming will focus on music videos that not only sound good but look good as well, offering viewers a great viewing experience.
As reported earlier by TelevisionPost.com, Channel V channel has shed fiction content and sported a new logo.
Channel V was earlier a youth GEC airing fiction content. However, lack of viewership forced the channel to switch to music.
According to Star India’s research, music channels rarely look different from one another. Not only do they lack a unique voice, but they also feature a cluttered environment where the visual experience is compromised.
Star India EVP and Channel V, Star Gold, Movies OK & Star Utsav Movies GM Hemal Jhaveri said, “Channel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. Last few years, the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”
The new logo and channel packaging have been created by the in-house design team. The origami-inspired logo creates a youthful and approachable form that connects with today’s youth. The packaging is bold, vibrant, yet simple while building upon the ‘V’ form.
Along with a new look and programming, Channel V will launch a high-decibel 360-degree marketing campaign across key metros. With prime focus on the digital medium, the campaign will also have a presence on TV, radio and outdoor sites. Other than this, the channel will participate in some on-ground activities to tap young audiences at major youth hangouts across key metros.