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Helios Media to manage ad sales for Epic

MUMBAI: The soon to launch genre specific Hindi entertainment channel Epic has assigned its revenue monetisation duties to Helios Media.

Epic Television Networks founder and MD Mahesh Samat said, “The Epic channel is on the anvil of revolutionising the way TV is being consumed in our country. The ‘segmented’ content will allow viewers to choose and consume genre-specific content of their liking. This therefore becomes an ideal destination for brands to reach out to the appropriate TG.”

“Helios Media has the understanding of the space and the skill to position brands in the right environment. I am certain that this partnership will add value to an unconventional brand like ours that is creating a new category altogether,” Samat added.

Slated to launch by the end of the year, the channel will create unique and original content within the Indian history, folklore and mythology genre, in a contemporary story telling format.

Helios Media MD Divya Radhakrishnan said, “At Helios Media, it’s ingrained in our DNA to look beyond obvious and see more. We always swim against the tide and have created success stories of the channels we have been assigned to. It’s our honour to partner with this new leap in broadcast history that will be written by the Epic channel.”

The channel will have action, drama, comedy and thrills set against the backdrop of Indian history and mythology. The programming line-up will be a mix of fiction and narrative non-fiction shows, short form content, as well as period films. Shot in HD, the shows will capture the historical settings in all their glory.

Helios Media COO Bala Iyengar added, “Our expertise lies in brand positioning and our team orientation has been to create solutions for both brands and the channel. We are very excited to be a part of establishing a brand new genre for Indian television.”

Helios Media currently manages ad sales for MTunes HD, Channel X, FoodFood, Sanjeev Kapoor’s Khazana, Fashion TV and Life Mantra.