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HBO is No. 2 in Eng movies; NGC and AXN gain one spot each
MUMBAI: Turner International India’s English movie channel HBO has joined the top-tier channels at No. 2 in the English movie genre.
Week 29 also saw infotainment channel National Geographic Channel and English entertainment channel AXN each gain a spot in their genres and move up to the No. 2 spot on the list.
As per BARC data for the week ended 24 July, Movies Now held on to its leadership in the English movie genre while HBO occupied the second spot, displacing Star Movies, which did not feature among the top three on the list.
Zee Studio continued to be the third channel on the list. While Movies Now saw a marginal fall in its viewership, Zee Studio witnessed a gain during the week.
Among the top five movies of the week, Movies Now took the first two spots by airing ‘I, Robot’ and ‘Ice Age: Continental Drift’ respectively.
Star Movies occupied the third spot by virtue of the adventure thriller ‘Jurassic Park III’. The fourth and fifth spots went to ‘Lara Croft Tomb Raider: The Cradle of Life’ and ‘Transformers’, both on Zee Studio.
Surprisingly, HBO did not have any movies among the top five list.
The English entertainment channels saw a slight change in the hierarchy with AXN moving up a spot to become No. 2 in Week 29.
Thus, the second-placed channel Star World slipped to No. 3 during the week.
AXN was the only channel to see gain in its viewership during the week, while genre leader Zee Café and Star World each saw a drop.
The infotainment genre has been seeing some seesaw lately, with Animal Planet and National Geographic vying for the No. 2 and 3 spots.
In Week 29, NGC reclaimed the No. 2 spot. Animal Planet, which slipped to the third position, was the only channel in the genre to see a fall in viewership. Genre leader Discovery and NGC saw substantial gains in their viewership during the week.
The kids channel hierarchy remained unchanged during the week. The genre was led by Viacom18’s Nick, followed by Pogo and Cartoon Network.
All three channels in the genre saw a rise in their respective viewership during the week.