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GoDaddy ropes in Mithun Chakraborty for campaign
MUMBAI: Technology provider GoDaddy today launched its latest integrated marketing campaign featuring actor Mithun Chakraborty.
The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a site, and comprises two TVCs along with search, display, email and social media marketing.
GoDaddy India MD, VP Rajiv Sodhi said, “We believe that small businesses and entrepreneurs are the driving force behind India’s economy and we are here to empower them with the right tools. An increasing number of small businesses in the country are turning to GoDaddy to help them easily and affordably establish their online presence. Our creative approach for this campaign drives home the point, in a fun way, that having an online presence is essential to business success. This campaign is a reflection of our commitment to accelerate the adoption of websites in India.”
The two TV commercials showcase two different types of small business owners – a young bakery owner and a leather shop owner, both facing different challenges. While the bakery is devoid of customers, the leather shop owner wants to run his business 24/7. The TV commercials feature Mithun explaining to the business owner how a website can help them find more customers and operate 24/7 in his quintessential style. The commercials conclude with Mithun doing a signature GoDaddy dance move – symbolising success and celebration – along with the shop owners whose businesses are now thriving.
On GoDaddy’s choice of Mithun Chakraborty for the campaign Sodhi said, “Mithunda was the perfect choice for this commercial. He compliments our creative strategy by adding to the celebratory mood of the business owners in the ad when they taste success. His appeal spans generations and his name is synonymous with dance. He is someone who has made it solely on his own and is a role model for many – irrespective of the industry they are in.”
Chakraborty said, “When GoDaddy approached me for the commercial, I was very excited. I was enthused at the opportunity to educate people on what the Internet can truly do. A website offers businesses amazing possibilities to get noticed and operate around the clock. I truly believe GoDaddy can help businesses in India go to the next level of growth quickly.”
GoDaddy enables small businesses in building a professional identity online by offering an easy to use and end-to-end suite of products ranging from domain name, web hosting, email and marketing tools. The company also offers Indian businesses its world-class, local 24/7 customer care.
GoDaddy is based in Scottsdale, Ariz. USA. Along with offices in India and Canada, GoDaddy operates data center facilities in Europe and Asia and serves 12 million paying customers globally.