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Glenfiddich, NDTV Good Times launch ‘The Mavericks’
MUMBAI: Glenfiddich has partnered with lifestyle channel NDTV Good Times for a three-part series.
‘The Mavericks’, hosted by Rahul Khanna, will debut on 3 September at 10 pm on NDTV Good Times, with subsequent episodes being aired on 10th and 17th September.
The series will bring to life the story of the maverick whisky makers of the Dufftown, from the Scottish Highlands. Whisky-making is the essence of Dufftown, and the world’s most award-winning single malt Scotch whisky comes from this little vibrant area.
Khanna will take viewers through the story of legends who have introduced single malt whisky to the world. Set in quaint and picturesque Dufftown, the series begins from the ‘Valley of the Deer’, on the banks of the River Fiddich, where the founder William Grant nurtured a dream to make the ‘best dram in the valley’. This is where Glenfiddich got its name from.
He takes the viewers through the journey of the William Grant and Gordon family into making Glenfiddich as the finest whisky the world has ever known. This traces the innovation and the pioneering outlook which this successful family run business embodies along with its’ contemporary global orientation that salutes the true maverick spirit the world over. The show was unveiled over an exclusive gathering at The Westin Gurgaon, New Delhi.
He said, “The humble origin of Glenfiddich is certainly awe inspiring for me since nobody would have ever thought that a small and quaint setting such as Dufftown would become an important part of the global whisky map. Additionally, this experience has left me richer not only in knowledge and appreciation for Glenfiddich, but also in spirit as it was a privilege to be a part of this exciting series. Whisky fans will certainly love to watch this carefully written story of the Mavericks of Dufftown”
William Grant & Sons head of marketing Shweta Jain said, “Glenfiddich has always been at the forefront of innovation; recognized as both the world’s most awarded single malt and the brand that challenged the norm by taking single malt beyond Scotland’s borders to create the category as it is known today. With this extraordinary series “The Mavericks” on NDTV Good Times, Glenfiddich brings to fore the amazing story of evolution of Malts and the various fascinating details that go into making the most valued spirit in the world & very much so in India.”