20 Nov 2017
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Television

Hindi GECs lose 6.3% share, Zee TV closes in on Colors

The Hindi GEC genre loses 151 million eyeballs in the week ended 12 October; Zee TV closes the gap with Colors at No. 2.

Zee TV returns to comedy genre after 9 years

Zee TV is returning to comic genre after a hiatus of nine years; opens up weekend 8 pm band with ‘Bh se Bhade’.

Zee to take DID beyond TV this season

DID4 launches on 26 Oct as a weekend property; to be exploited on-ground & online this time as Zee has ambitious ad revenue target of Rs. 1.75 bn.

MSM unveils integrated campaign for Sony Liv

MSM launches integrated media campaign for its video-on-demand brand Sony Liv with an aim to create awareness and build engagement with the audiences.

Big Magic launches two-month marketing campaign across key HSM

RBNL launches two-month integrated multi-media campaign for Hindi entertainment channel Big Magin across HSM.

Star’s Mahabharat goes regional

After a dubbed Bengali and Tamil versions, the Kauravas and Pandavas will talk in Marathi soon; Life OK’s Mahadev to also air on Star Pravah.

Pudhu Yugam looks to carve a niche for itself in competitive Tamil GEC market

Armed with 12.5 hours of original content per day, the HD-ready channel will make its debut on 23 October.

Sab launches family game show

Sab TV has launched its first ever game show ‘Sab Khelo Sab Jeeto’ on weekends, to be hosted by Cyrus Sahukar.

Sony Entertainment dons sparkling new look

After a gap of two years, Sony Entertainment Television revamps its channel packaging and logo, reaffirming its vision to embody hope and happiness; the new look is designed by Ink Project.

Colors’ 24 gets mixed response, clocks in 3.4 mn viewers on launch

Anil Kapoor-starrer espionage series performs better in the metros; Sony is the biggest gainer.