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GEC top order remains unchanged in Week 37

MUMBAI: The pecking order of the Hindi general entertainment channels (GECs) remained largely unchanged in the week ended 13 September even though Zee TV, Life OK and Sony Entertainment Television (SET) witnessed drop in their viewership.

As per TAM data (sourced from subscribers) for the Hindi-speaking markets (C&S 4+), during Week 37, genre leader Star Plus saw a marginal gain in viewership. It ended the week with 595 GVM (gross television viewership in millions).

Four of its shows, namely ‘Saathiya’, ‘Diya Aur Baati Hum’, ‘Yeh Rishta’ and ‘Pyar Ka Dard’, were part of the 10 most-watched fiction programmes during the week.

TAM_wk37Zee TV saw a dip of 20 GVM, to end the week with 432 GVM, down from 452 GVM in the previous week.

Apart from occupying the top two positions (with ‘Kumkum Bhagya’ and ‘Jodha Akbar’) in the list of the most-watched fiction shows, Zee TV also had ‘Jamai Raja’ and ‘Qubool Hai’ in the top 10 list.

Colors, at number three, was the biggest gainer of the week, with an addition of 18 GVM. It ended the week with 417 GVM and one fiction show ‘Sasural Simar Ka’ in the top 10 list. All its fiction shows from 8 to 10.30 pm performed better during the week than they did in the trailing week.

top10_wk37

Life OK continued to remain at the fourth spot, albeit with a drop of 13 GVM. While its popular shows ‘Shapath’ and ‘Savdhaan India’ saw a minor dip in viewership, its big-ticket dance reality show, ‘Dare 2 Dance’, saw a drop in average from 4.5 TVM in the debut week to 2.9 TVM in the current week.

Multi Screen Media’s (MSM) SAB and SET were at the fifth and sixth spots. While SAB saw a marginal gain, SET lost 24 GVM.

While Zindagi saw a marginal dip, latest entrant Sony Pal almost doubled its debut week’s performance.

Non-fiction/weekend programming  

Colors continued to rule the non-fiction genre with the top two shows—‘Comedy Nights with Kapil’ (6.0 TVM) and ‘Jhalak Dikhhla Jaa’ (4.1 TVM). SET captured the next two slots with ‘KBC’ (3.6 TVM) and ‘CID’ (3.2 TVM). At No. 5 was Star Plus’ ‘India’s Raw Star’ with 3.1 TVM.