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Gaurav Seth quits MSM, to turn entrepreneur

MUMBAI: Gaurav Seth has stepped down as marketing head of Multi Screen Media’s (MSM) flagship Hindi general entertainment channel Sony Entertainment Television (SET).

Seth has put in his papers and is serving his notice period till end-August, sources in the company confirmed.

Seth, it is learnt, is planning to start his own venture in the digital space.

This is the second senior level change at SET. As reported earlier in, Danish Khan, currently programming head of fiction at Star Plus, is joining as business head of SET in August.

Incidentally, Seth was named marketing head of SET after Khan had quit in December 2012.

Prior to SET, Seth was marketing head of MSM Hindi movie and events channel Max. He had joined MSM in December 2008.

Prior to MSM, Seth has worked with Vyas Giannetti Creative Sports, Zee Group (head of marketing and communications of the Indian Cricket League) and ESPN Star Sports.