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FTA channels gain in Week 6 even as top four remain unchanged
MUMBAI: The viewership of free-to-air (FTA) Hindi GECs rebounded in the sixth week of 2016 after witnessing a fall in ratings due to the migration of Doordarshan’s free direct-to-home (DTH) platform Freedish to a new satellite, GSAT-15.
For the week ended 12 February, the four main FTA channels—Zee Anmol, Star Utsav, Sony Pal and Rishtey—saw an 18–23% growth in viewership. In the previous week, the viewership had dropped by 19–30% due to migration to the new satellite.
The impact of migration was felt in the first few days during the week. However, the viewership stabilised as the subscribers retuned their set-top boxes (STBs) as per the specification.
Meanwhile, the pecking order of the Hindi GECs saw some changes due to an increase in viewership of FTA channels even the as the positions of the top four channels remained unchanged.
The biggest surprise of the week was the fall of SAB TV, which for the first time was not in the top 10 of the genre. SAB’s loss was DD National’s gain as the latter re-entered the top 10 on the back of India–Sri Lanka T20 match.
There was a swap between Star Utsav and Life OK for the fifth and the sixth position respectively, with the former taking the fifth spot. Sony Pal, which was at the ninth position in the previous week, bounced back to the seventh position, thus pushing its sibling channel Sony Entertainment Television to the eighth position.
Despite an increase in viewership, Rishtey remained at the bottom of the GEC sweepstakes.
Top 5 shows
Two of the top five programmes during the week were taken by the India–Sri Lanka T20 match. Colors’ ‘Naagin’ and Zee TV’s ‘Kumkum Bhagya’ were at No. 1 and 3 of the programming list.
Hindi movie channels
In the Hindi movie genre, Sony Max bounced back to the top position due to the airing of ‘Baahubali: The Beginning’, which was also the most-watched film in the genre during the week.
Zee Cinema, which was No. 1 in the previous week, fell to the second position. It was followed by Star Gold, which was airing Pro Kabaddi League (PKL), at the third position. Movies OK and &Pictures maintained their respective positions.
Top 5 movies
PKL continued to feature in the chart of the top five programmes by grabbing two spots. ‘Singh in Bling’ and ‘Action Mania’ on Zee Cinema rounded off the list.