18 Nov 2017
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FremantleMedia elevates Aradhana Bhola to India MD

MUMBAI: FremantleMedia has appointed Aradhana Bhola as the managing director of its India unit with immediate effect. She replaces Anupama Mandloi, who left the company in August 2015.

Based in Mumbai, Aradhana will head the company’s business in India and will report to Ian Hogg, FremantleMedia’s regional CEO, Australia & Asia Pacific.

Aradhana will be responsible for managing all development and production operations in India, and for leveraging relationships with broadcast and digital partners throughout the country.

Aradhana joined FremantleMedia India in 2012 as creative director and was promoted to head of content in 2015. During her time with the company she has overseen production on titles including ‘India’s Got Talent’ (Colors), ‘Indian Idol’ (Sony), ‘Covershot’ (National Geographic Channel), ‘Angels of Rock’ (MTV) and ‘Amra Na Ora’ (Star Jalsha). Prior to joining the business, Aradhana was VP programming at Star Plus and head of programming at Zoom.

Announcing the appointment, Ian Hogg said: “Aradhana is a class act, she’s creative, energetic and driven. Aradhana’s experience and understanding of the Indian market means she is the ideal candidate to build on the great successes FremantleMedia has already enjoyed in the region while unlocking the many exciting creative and commercial opportunities it presents.”

On her appointment, Aradhana said: “I am delighted to have the opportunity to spearhead the India operations at FremantleMedia. This challenge is very exciting, given the complexity and diversity of the Indian content market. In my new role, I hope to push the team’s creative and innovative vision to new heights.”

FremantleMedia India first opened its office in 2009 and has since ranked among the leaders in television content in the region. The company has produced tent-pole programmes such as ‘Indian Idol’ and ‘India’s Got Talent’, which continue to attract record audiences. The seventh season of ‘Indian Idol’ premiered to over nine million viewers, doubling Sony TV’s prime-time average. The most recent series of ‘India’s Got Talent’ peaked at 9.7 million viewers, delivered an audience 55% higher than Color’s prime-time average and reached an impressive 230 million viewers across the season.

In 2016, FremantleMedia India produced its first web series ‘Confessions: It’s Complicated’, which launched exclusively on Facebook. The online series amassed an incredible 40 million hits and 11.5 million views. There were also 70,000 innovative live audience interactions with the cast. A second season is in development.