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Freemantle buys 25% stake in independent production house Wild Blue

MUMBAI: FreemantleMedia has picked up a 25% stake Wild Blue, a new independent production company which will focus on creating factual entertainment content and live events.

Wild Blue has been set up by former BBC hand and Studio Lambert veteran Gary Hunter, who is one of UK’s accomplished producers, known for creations like ‘Coast’, ‘Richard’ ‘Hammond’s Invisible Worlds’, and ‘SAS: Are You Tough Enough’.

Financial details of the deal were not disclosed, but FremantleMedia has indicated that it retains an option to increase its stake in the future.

“After a wonderful 12 years at the BBC and a stint with the hugely talented team at Studio Lambert, I am delighted to be working under my own banner. I’m looking forward to creating new factual features, formats, and returning brands, and working with the global creative network unique to FremantleMedia to bring inspiring, informative and entertaining content to viewers around the world,” Hunter said.

Incidentally, during the last 12 months, FreemantleMedia has announced a number of other investments and acquisitions including Abot Hameiri (Israel), Naked Entertainment, Man Alive Entertainment, Full Fat TV, Corona Pictures and Dr Pluto in the UK, besides No Pictures Please (Holland), French independent production houses like Fontaram and Kwai, Wildside (Italy) as well as a digital media company called Squawka.

Commenting on its investment in Wild Blue, FreemantleMedia CEO Cecile Frot-Coutaz said, “Gary Hunter has a fantastically fresh and original development slate, plus a wealth of experience and knowledge that complements FremantleMedia. We are thrilled to welcome him to our network, as we continue to invest in the best talent around the world”.