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FoodFood to showcase Sanjeev Kapoor’s culinary trip to Australia from 18 Dec
MUMBAI: Celebrity Chef Sanjeev Kapoor has set out on a culinary expedition, this time in Australia.
After a series on Africa last year, Kapoor has now captured Australia’s multicultural cuisine, vibrant cities and natural landscapes in the series ‘Out of the World: Australia’, which will start airing on FoodFood from 18 December, every Friday at 9 pm.
The show will see Kapoor bringing alive the taste of Australia in his inimitable style as he travels on a food trail across the states of Queensland, New South Wales, Victoria, South Australia and Tasmania.
Kapoor told TelevisionPost.com that ‘Out of the World’ (Africa) was a major hit with audiences and became a ‘tent-pole property’ for the channel. Naturally, the success prompted a second season.
Through the new series, Kapoor will take his passion for food out of the conventional kitchen and share his love for travel and adventure with his viewers. Besides savouring the flavours of the country’s best culinary experiences, cooking with Australian ingredients and alongside Aussie chefs, he will be seen indulging in the best of Australia tourism experiences.
These include climbing the Sydney Harbour Bridge, cuddling koalas, feeding kangaroos, attending the Melbourne Food and Wine festival, taking a helicopter ride over the 12 Apostles, blending wines at the Barossa Valley, visiting the natural haven of Kangaroo Island, shopping at the popular Salamanca Markets in Hobart and much more.
“This is a one-of-its-kind show where food blends with travel, culture and art. Moreover, what makes it unique is that it is shot from the lens of an Indian. When other shows travel abroad, they are generally anchored by foreigners,” Kapoor explained.
Talking more about Australia, he said, “The most interesting thing about food in Australia is that it’s blessed with remarkable produce from land and sea, combined with a climate that makes outdoor dining a pleasant reality nearly every day of the year. Food, wine and lifestyle are the articulation of Australian culture.”
The show is presented by Wonderchef, a major Indian brand of cooking appliances, while Tourism Australia has also collaborated with the show.
When asked about the cost and returns on investment, Kapoor explained that while it is a costly property with a 8–10 times the cost of normal shows, these have a much longer shelf life and can be amortised over a longer period of time.
Talking about his company’s association, Wonderchef MD Ravi Saxena said, “We are very excited to present this show on FoodFood channel. Wonderchef believes in elevating the entire cooking experience and always intends to transform the foodies into passionate chefs. ‘Restaurant Australia’ stands for the same values as Wonderchef—those of passion, creativity, design, colour and innovation. This is another leap forward for Wonderchef as we continue to offer the best to our consumers. By associating with FoodFood, we are sure to maintain enthusiasm about cooking across our consumers in India.”
In August 2014, Tourism Australia evolved its marketing campaign, ‘There’s Nothing like Australia’ to include a strong focus on exceptional food and wine experiences. In an effort to convert the appetite for Australia as a travel destination into more visits, this campaign was based on the idea of Australia being the world’s greatest restaurant, ‘Restaurant Australia’. A recent study by Tourism Australia has revealed that a year since the launch of the ‘Restaurant Australia’ campaign in India, Australia’s ranking as a good food and wine destination has moved from #7 in 2014 to #3 in 2015.