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FoodFood assigns ad sales mandate to Mogae Plus

MUMBAI: FoodFood, the food channel owned and promoted by Chef Sanjeev Kapoor under Turmeric Vision Pvt Ltd, has assigned its advertising sales mandate to Mogae Plus with effect from 16 July.

Mogae Plus is the specialist sales division of Mogae Media. FoodFood is a joint venture between cross-media group Astro Overseas, Chef Sanjeev Kapoor and Mogae Consultants. The ad sales duties of the channel were earlier handled by Helios Media.

Chef Sanjeev Kapoor said, “We are happy to have Mogae on-board to monetise the channel. With Mogae’s strong all-India outreach to market FoodFood, we hope to focus our energies on the content to be in sync with the ever changing tastes of the viewers.”

The agency has a team of almost 50 sales people across its three offices in Mumbai, Delhi and Bengaluru and reaches over 800 clients a month and is continuously deploying their market outreach to reach out to clients and their brands.

Some of the channel’s popular shows are Sanjeev Kapoor’s ‘Kitchen’, ‘Cook Smart’, ‘Turban Tadka’, ‘Mummy Ka Magic’, ‘Out of the World’ and ‘Health Magazine’. Besides Kapoor, celebrity chefs like Rakesh Sethi, Harpal Singh Sokhi, Shailendra Kekade, Shantanu Gupte, Chef Saransh Goila, Chinu and Amrita Raichand host shows on the channel.

The channel states that the market for a food lifestyle channel today not only comprises women, but an increasing number of younger viewers of both genders as well due to its take on food, lifestyle and travel.

“FoodFood has pioneered the short format in food programming for those viewers who can’t spend longer times due to their hectic lifestyles. Short format programming helps them to learn how one dish can be prepared in three to four minutes,” the channel states.