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Five weeks on, Arnab Goswami’s exit has no impact on Times Now’s ranking

MUMBAI: Five weeks since India’s most-watched TV anchor Arnab Goswami quit Times Now, there has been no impact on the ranking of Times Network’s English news channel. Times Now continues to be the No. 1 channel in the space.

Viewership, however, has been fluctuating. Times Now’s weekly impressions in the first week of Goswami’s exit fell just 5.46% to 1.02 million. After a further dip in the next week, the channel rebounded strongly from 8,47,000 impressions in Week 48 to 1.1 million impressions in the week ended 9 December.

For the next two weeks, Times Now’s viewership has been falling. In the week ended 23 December, weekly impressions stood at 576,000 compared to 708,000 in Week 50.

Times Now, however, remains way ahead of its competitors. NDTV 24×7, its closest rival during the week, has less than half its viewership.

According to BARC data for the week ended 23 December, CNN News18 has overtaken India Today Television to occupy the third spot.

BBC World News has ousted NewsX to occupy the fifth spot. Incidentally, NewsX editor-in-chief Rahul Shivshankar joined Times Now as chief editor in mid-December.

English news urban and rural top 5 channels week 51 yr16
Top Hindi news channels in urban + rural HSM

The top two Hindi general news channels gained in viewership while the next three in descending order saw a loss, according to BARC data for the week ended 23 December in the combine of urban and rural Hindi-speaking market (HSM).

Aaj Tak led the pack, followed by India TV.

Hindi news urban and rural top 5 channels week 51 yr16
Top Hindi news channels in Urban HSM

India TV rose to the second spot in the urban HSM, improving from its fourth position a week ago. Zee News was the casualty, slipping from the second place to be at No. 4.

The other positions remained unchanged. Aaj Tak was the No. 1 channel and ABP News was at No. 3.

Hindi news urban top 5 channels week 51 yr16
Top Hindi news channels in rural HSM

There was no change in the pecking order of the Hindi news channels in rural HSM.

Aaj Tak, India TV and ABP News were the top three channels in this market segment.

Hindi news rural top 5 channels week 51 yr16
Top English business news channels

English business news channels saw a surge in viewership in the week ended 23 December, probably due to concerns over demonetisation of Rs 1,000 and Rs 500 currency notes.

The pecking order remained unchanged with CNBC TV18 leading the pack. ET Now was the second-placed English business news channel, according to BARC data for Week 51.

English biz news urban and rural top 5 channels week 51 yr16
Top Hindi business news

The two Hindi business news channels also gained in viewership. CNBC Awaaz was ahead of Zee Business.

Hindi biz news urban and rural top 2 channels week 51 yr16

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