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First 3 IPL games clock 185.7 mn reach, time spent at 72 min
MUMBAI: The first three matches of the 10th edition of the Indian Premier League (IPL) reached 185.7 million viewers, as per BARC data cited by official broadcaster Sony Pictures Networks India (SPNI).
The IPL matches, which are being broadcast on Hindi movie channel Sony Max and sports channels Sony Six and Sony ESPN, had an average time spent (TS) of 72 minutes per viewer, which the broadcaster claims is an all-time high.
This year’s viewership is not comparable to the previous year’s viewership due to changes in the BARC universe. In 2016, the first three matches of IPL had a cumulative reach of 160.7 million with an average time spent of 46 minutes.
Sony further claimed that the average viewership across CS 2+ at an all-India level for the first three matches was 2.95 crore impressions while the viewership was 2.52 crore across CS 15+.
The weekly impressions of Sony Max, Sony Six and Sony ESPN zoomed to stratospheric level.
Sony Max became the second most-watched channel during the week with weekly impressions of 85.35 crore. It was just short of Tamil GEC Sun TV, which continued to reign supreme.
Sony Six and Sony ESPN had weekly impressions of 22.27 crore and 4.26 crore respectively. The combined impressions of all three channels stood at 11.89 crore.
The IPL matches were the most-watched programmes in Hindi movie and sports genres.
The Mumbai Indians (MI) vs Rising Pune Supergiants (RSP) was the most-watched games on Sony Max with average impressions 19.96 million impressions. The Gujarat Lions (GL) vs Kolkata Knight Riders (KKR) was the second most-watched game with 19.24 million impressions. At No. 3 was the Sunrisers Hyderabad (SRH) vs Royal Challengers Bangalore (RCB) with 18.15 million impressions.
On Sony Six, the GL vs KKR match was the most-watched game with 7.32 crore impressions; it was followed by the MI vs RSP game at 6.92 crore impressions. The SRH vs RCB match garnered 6.82 crore impressions.
Sony, which is eyeing Rs 1,300 crore in ad revenue from IPL 10, has roped in a record 14 sponsors for the tournament.