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Fever FM ropes in John Abraham to ‘Voice the Change’
MUMBAI: With a view to addressing some of the major issues facing the country, Fever FM has launched a unique CSR campaign ‘Voice the Change’ with Bollywood actor John Abraham.
The campaign will urge listeners to not just wish to see a change they want in the society, but also be a part of this change with its key messaging ‘Ab Bakwaas Band. Badlaav Shuru’. In order to become the voice of the listeners, it will solicit responses from citizens in each city to what they feel are the major problems plaguing the society today.
HT Media business head radio and entertainment Harshad Jain said, “We strongly believe in the power of radio as a medium and its ability to bring positive changes in the society. Fever FM reaches over 16 million listeners across the four Indian metros and with this campaign we are aiming to provide people with a platform that will help them express their concerns. We are extremely honoured to have partnered with John Abraham who today is an ultimate youth icon and is looked up by millions of people in the country.”
Once the key issues are identified, the network and John Abraham will reach out to the authorities concerned to ensure a definite closure to these problems. Each campaign under the umbrella of ‘Fever Voice of Change’ will engage radio listeners, local authorities, eminent citizens and celebrities, to make the society a better place.
John Abraham added, “I have always believed in giving back to the society in whatever best way I can and I am extremely proud to be a part of this drive. I have a long relationship with Fever FM and am happy to be contributing in the best possible manner. I am sure that this campaign will become a movement in no time.”
The initiative will be inviting participations from listeners across Delhi, Mumbai, Bangalore and Kolkata through a missed call or message on a specified number.
In the past, Fever FM had done similar campaigns related to women’s safety, helping HIV positive persons in their search for rented accommodation and a life partner, raising funds for a child’s surgery, helping a Tihar jail inmate languishing in the jail due to his inability to pay a nominal fine, and more.