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‘Fear Files’ gets bumper opening, helps Zee TV add 40 GRPs
MUMBAI: Zee TV was the biggest gainer among the Hindi general entertainment channels (GECs) in the week ended 1 May, thanks to its latest weekend property, ‘Fear Files’. The channel, however, lagged behind Life OK to occupy the No. 4 spot.
As per BARC data for Week 17, ‘Fear Files’ opened on Saturday with 5.2 TVRs and a reach of 11.8 per cent. Time spent per viewer (TSV) was 26.4 minutes. The Sunday episode of the show also fetched 4.6 TVRs with a reach of 10.5 per cent and a TSV of 26.3 minutes.
On the fiction front, Zee TV’s top-rated show ‘Kumkum Bhagya’ saw a spurt in its viewership. The show clocked an average TVR of 5.4, compared to 4.9 TVR in the previous week. Zee TV’s other shows, ‘Qubool Hai’, ‘Satrangi Sasural’, and ‘Doli Armanon Ki’ also saw increase in viewership and the channel added 40 GRPs (gross rating points).
Star Plus gained 28 GRPs on the back of a strong fiction line-up. Six of its properties rated among the top 10 fiction shows of the week as it stayed as the No. 1 Hindi GEC.
Colors, the second ranked Hindi GEC, incurred a drop of 25 GRPs as its entire fiction line-up, excluding ‘Meri Aashiqui Tumse Hi’, saw a drop in average viewership.
At the third place was Life OK with a gain of 11 GRPs. The channel’s newest show, ‘Piya Rangrezz’ (Monday–Friday, 9 pm), launched in the week, opened with 2.3 TVRs. It ended the week with an average of 1.6 TVRs.
Top Non-fiction shows
While Zee TV’s ‘Fear Files’ topped, Colors occupied the next two positions in the non-fiction slot.
Different versions of Life OK’s crime show ‘Savdhaan India’ continued to be among the week’s top non-fiction shows.
For Star Plus, ‘Nach Baliye 7’ opened on Sunday with 2.39 TVR. It had a reach of 16.4 per cent and a TSV of 29.4 minutes.
Hindi GEC hierarchy
This is how the different channels in the Hindi GEC genre stacked up.
Life OK continued to have the maximum reach (72%), followed by Colors (71%), Zee TV (71%), Star Plus (70%), SET (62%), SAB (53%) and &TV (46%).
Time spent per viewer
Star Plus had a TSV of 222 minutes, followed by Colors with 176 minutes, Life OK with 156 minutes, Zee TV with 148 minutes, SAB at 133 minutes, SET at 107 minutes and &TV at 64 minutes.
Meanwhile, uncertainty over whether BARC would release the TV viewership data on Wednesday prevailed in the morning. The Ministry of Information and Broadcasting (MIB) had asked BARC to refrain from releasing the data till it gets registered with the ministry. Talks continued with the MIB officials. Then BARC CEO Partho Dasgupta tweeted that the data would be released by 3 pm.