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Ex-Network18 VP Manish Chettri joins ITV Network as head of SKOPE
MUMBAI: Kartikeya Sharma-promoted ITV Network has become the go-to destination for Network18 executives. The latest to join the news network is Manish Chettri who has been appointed as senior VP and national head – SKOPE.
As a part of his new mandate, Chettri will be responsible for creating concepts both in the B2B and B2C space and will significantly contribute to the channel’s leadership position as well as the revenue mix. He shall be working closely with the marketing team and will be responsible in creation of new intellectual properties, format selling, syndications, partnerships and delivering additional solutions to existing and new advertisers.
Chettri was VP & national head – B2B Initiatives for CNBC TV18. Prior to this, he was VP & national head – B2B Initiatives for E18.
Earlier, former Network18 Media CEO Sanjay Dua and CNN-IBN and IBN-7 CEO Dilip Venkatraman along with his wife Savvy Dilip had joined the network.
ITV Network MD Kartikeya Sharma stated, “Manish brings to ITV network a rich combination of sales and strategic marketing that makes him ideal to scale and lead our sales force, for experiential advertising which will undoubtedly enhance ITV Network’s win velocity. His proven track record in B2B and B2C relationship building and focused revenue generation will help us build on our forward momentum and enable ITV Network to sustain this rapid growth. We look forward to leveraging Manish’s
sales leadership to realize the exciting opportunity we see in front of us.”
ITV Network Group CEO R K Arora said, “Manish is a phenomenal addition to our leadership team and brings a tremendous wealth of experience with him. His customer-focus and in-depth experience in IP creation, B2B events, strategic alliances, brand building and sales, will strengthen ITV Network’s commitment and its objective of becoming India’s largest TV news network and the most profitable one. I am confident that Manish will take ITV network to greater heights than it’s ever known.”
“I am excited to join ITV Network at this pivotal time,” said Manish. “The battle for maximising revenue in the broadcasting industry is going through a sea of change wherein companies are looking at alternate forms of revenue apart from the traditional advertising sales. I look forward to using my experience to further enhance ITV Network’s performance, profitability and growth.”