15 Dec 2017
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ETV revamps its three regional news channels

MUMBAI: Continuing with the ongoing refresh of its channels, ETV News Network has revamped its three channels, namely ETV MP/Chhattisgarh, ETV Bihar/Jharkhand and ETV Rajasthan.

Apart from the fresh packaging, look and feel, new shows have been launched on these channels.

To promote the new look, the channel will also be rolling out a multimedia campaign across the states.

In terms of programming, all three channels will have a hard-hitting debate show at 8 pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same threadbare.

The show will be hosted by ETV’s top anchors such as JP Sharma in Rajasthan, and Praveen Dubey and Prakash Chandra Hota in MP and Chhattisgarh respectively.

A new crime show ‘Tafteesh’ will be launched on all three channels. It will highlight the latest crime stories from each state. There will be special shows such as ‘News Trendz’ on ETV MP, which will present the latest trends on social media, and ‘Seedhi Satt’, a one-on-one interview show with Shreepal Shaktawat on ETV Rajasthan.

Commenting on the refresh, TV18, president, strategy, product and alliances, and A + E Networks MD Avinash Kaul said, “We are committed to bringing the best in terms of content, format and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat and Karnataka have already been revamped. The changes that are being effected in these three channels now are a part of the same process towards ensuring a consistent, common and superlative viewing experience.”

ETV News Network group editor Rajesh Raina added, “We are very excited about these changes that we are executing on all our channels. We feel that these will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen our connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters to them most.”