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ETV Marathi takes celebrities on action road trip in new reality show
MUMBAI: After airing two successful Marathi editions of KBC titled ‘Kon Hoeel Marathi Crorepati’ (KHMC), ETV Marathi is now launching a new reality show that will take 14 Marathi celebrities on an action-packed road trip across the state.
The channel has roped in Bollywood actor Shreyas Talpade to host the new show ‘Zhunj Marathmoli’. With a tagline ‘My fight for respect as a true Maharashtrian’, the show will see celebrity contestants taking the road to rediscover their roots across 12 cities across the state, performing various tasks that will see their motherland test their grit and determination.
Viacom18 EVP and business head – ETV Marathi Anuj Poddar said, “We had set new benchmarks of scale and grandeur with KHMC. With ‘Zhunj Marathmoli’ we have continued with our intent of launching shows that break new grounds of innovation in the regional space, striking a balance between contemporary thought and traditional values. The show with Shreyas carrying the baton as a host will bring attitude, humour and a sense of pride, aptly representing the pulse of the show and connecting with the youth.”
With the show, Talpade is making a comeback to Marathi television after almost a decade and will be seen for the first time as a host for a reality series.
“Coming back to Marathi television with a show like ‘Zhunj Marathamoli’ that will take me closer to my roots is like coming back home. Apart from allowing me to exploit my adventurous streak and connect with the youth of Maharashtra, this show gives me a sense of immense pride. I have travelled across the length and breadth of Maharashtra before. This show has allowed me to understand and connect with my motherland,” Talpade said.
ETV Marathi is among the top three players in the Marathi general entertainment channel space. Zee Marathi is the genre market leader. In a bid to up its market share and attract younger audiences, ETV Marathi is making big investments in format shows like KHMC and new fiction properties.