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Eros Now acquires rights to Zee TV’s content

MUMBAI: Eros International Media Ltd’s on-demand entertainment portal Eros Now has acquired the worldwide rights to Hindi general entertainment channel Zee TV’s television content.

The deal will see the channel’s popular programmes including ‘Jodha Akbar’, ‘Fear Files’, ‘Ek Mutthi Aasmaan’, ‘Pavitra Rishta’, ‘Sapne Suhane Ladakpan Ke’, ‘Qubool Hai’, ‘Do Bandhe Ek Dori Se’, ‘Kumkum Bhagya’, ‘Doli Armano ki’ and ‘Aur Pyar Ho Gaya’ on the portal.

Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka said, “Our premium television content is enjoyed by a large global audience across diverse platforms, with a definitive surge in younger viewers who are more accustomed to consuming entertainment via digital platforms. It is therefore, a logical extension for us to make our popular programs available on leading online providers such as Eros Now. By partnering ErosNow, we hope to capture viewers from around the world with the best shows from Zee’s library.”

Eros Now subscribers will have online streaming access to serials and reality shows at no additional subscription cost.

Eros Now CEO Rishika Lulla Singh said, “We aim to provide a robust customer experience with an extensive content offering. We are thrilled to introduce prime television programming from Zee TV into our content mix. Partnering with a leading television player like Zee for compelling content is a natural step to providing the very best of Indian entertainment to our consumers worldwide.”