23 Sep 2017
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Epic partners Culture Machine to launch short-format content ‘Epified’

MUMBAI: The Epic Channel and digital video entertainment company Culture Machine have launched ‘Epified’, a collection of short format non-fiction content related to Indian history and mythology.

‘Epified’ includes works inspired by the writings of mythologist Devdutt Pattanaik and more. These short format series will be aired as fillers in between two shows on the channel.

Epified’s programming includes series like the ‘Mahabharata’, ‘Dharma Explained’, ‘Gods-Masters-Heroes’ and more.

The Epic Channel founder and MD Mahesh Samat said, “It has been our constant endeavour to bring to Indian audiences, some of the great stories of Indian history and mythology. With Epified, and its innovative unique animated format, we found great resonance with the channel and we’re sure the audiences will love it.”

Culture Machine CEO Sameer Pitalwalla said, “Our vision with Epified was to marry great storytelling around Indian history and mythology with great art. We have had a great run thus far growing our community across digital platforms and it’s heartening to see the Epic Channel’s belief in this format and their conviction in making it part of the programming line-up. It’s a landmark deal for digital video content and brands.”

With ‘Epified’, Epic aims at strengthening its position in providing Indian historic and mythological content on television.

The channel is also gearing up to launch a subscription-based Video On Demand service delivering premium video content. Users will be able to access the channel’s library of original content.

The app will allow browsing across all the genres of shows like Documentaries, True Stories, Drama, Comedy, Action and Short Videos. Users can also keep track of their favourite shows through push notifications and reminder alerts.

The app will eventually add more acquired content in the space of Indian history and mythology.