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Epic introduces Twitter alarm for viewers to remind 10 pm show
MUMBAI: The Epic Channel has launched a new innovation with Twitter for their new campaign ‘Epic at 10’.
The channel has introduced India’s first Twitter alarm that lets viewers and followers set a reminder for its 10 pm shows.
The channel is the first broadcaster to use ‘The Epic Channel Twitter Alarm’, which was conceptualised by Grey Group India and executed in collaboration with Twitter. The Twitter application was created as part of the channel’s on-going campaign. The objective of the campaign is to drive viewing to the 10 pm slot.
After following the Epic Channel on Twitter, a follower can set the reminder from a specially created tweet. Once the reminder is set, the Twitter application sends the follower a reminder tweet at 9:45 pm to watch the 10 pm shows.
Epic Channel MD Mahesh Samat said, “When Grey suggested the idea as part of the ‘Epic At 10’ campaign, we were instantly sold and excited to get it activated. We are proud to announce ‘The Epic Channel Twitter Alarm’ for the first time in India. Twitter has been excellent in facilitating the innovation. The core idea of our campaign is to drive tune-ins to the 10 pm time slot on the channel. The Twitter Alarm fits in perfectly with the campaign.”
Grey Group India MD and chairman Sunil Lulla stated, “At Grey Group, we are constantly looking at creating, ‘Famous & Effective’ campaigns for our clients. This makes it imperative to step beyond the boundaries and create, even if it is something as simple as a ‘Twitter Alarm’. We hope that soon enough, India will need no reminder to tune into The Epic Channel at 10 pm.”
Aiming to build a high level of engagement with its audience, the Twitter Alarm will let fans set an alarm for their favourite Epic shows through Twitter.